Brandwave

Quiksilver vs Rip Curl:Which is more popular?

In September 2026, Rip Curl had more branded searches than Quiksilver among wetsuit brands in New Zealand. Rip Curl had about 5,780 branded searches, while Quiksilver had 420. Rip Curl made up 42.6% of all wetsuit brand searches we track, and Quiksilver accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about wetsuit brands, Rip Curl appeared in all five answers and Quiksilver in one. Rip Curl was mentioned before Quiksilver in every answer.

Among wetsuit brands in New Zealand in September 2026

Who do people search for more?

Rip Curl, about 14 searches for every 1 for Quiksilver

Rip Curl 5.8K searchesQuiksilver 420 searches

Who does AI mention more?

Rip Curl, mentioned in every answer we collected

Rip Curl in 5 of 5Quiksilver in 1 of 5

Who does AI recommend more?

Rip Curl, named ahead of Quiksilver in every answer

Rip Curl first in 5Quiksilver never first

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Top wetsuit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rip Curl appeared in all five answers. Quiksilver was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rip Curl was listed before Quiksilver in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rip Curl1st
  2. O'Neill2nd
  3. Xcel3rd
  4. Billabong4th
  5. Seventhwave4th
  6. Roxy6th
  7. Quiksilver7th
  8. Cressi8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rip Curl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • O'Neill5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xcel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Seventhwave4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Billabong2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quiksilver1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roxy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cressi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about wetsuit brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Quiksilver or Rip Curl more popular in search?

This chart shows how often people search Google for Quiksilver and Rip Curl by name. Each line represents a brand's share of searches for all eight wetsuit brands we track, month by month, from searches in New Zealand.

Quiksilver and Rip Curl among wetsuit brands in New Zealand, by month

Share of searches by month for Rip Curl, Quiksilver. The figures are in the table below the chart.

View monthly share of searches table
MonthBillabongRip CurlO'NeillQuiksilverRoxySeventhwaveCressiXcel
Oct 202537.5%46%4.8%4.6%2.6%2.1%1.8%0.59%
Nov 202538.3%46.2%4%3.9%3.1%2.1%1.7%0.74%
Dec 202535.1%49.2%4.1%3.5%2.7%2.7%2%0.64%
Jan 202636.3%47.2%5%3.4%2.6%2.6%2.1%0.77%
Feb 202637.5%44.6%5.8%4.3%2.5%2.5%1.7%1.1%
Mar 202637.7%45.7%5.8%4.1%1.7%2.5%1.1%1.4%
Apr 202641.8%42.4%5.5%3.7%1.6%2.9%0.74%1.6%
May 202641.3%40.4%6.3%4.5%1.8%2.7%1.2%1.8%
Jun 202636.5%45.2%6.9%4.9%2%2.4%1.1%1%
Jul 202637%44.6%6.9%4.7%2.4%2.4%1.1%0.84%
Aug 202641.6%40.5%6.2%4.5%2.7%2.2%1.5%0.77%
Sep 202643.2%42.6%5.4%3.1%2.4%1.5%1.3%0.52%

How has the Quiksilver and Rip Curl comparison changed over the last 12 months?

3 findings
  • Rip Curl was ahead of Quiksilver in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Quiksilver’s share of searches among wetsuit brands in New Zealand moved from 4.6% to 3.1%, and its estimated monthly branded searches moved from 710 to 420.
  • Across the 12 months ending September 2026, Rip Curl’s share of searches among wetsuit brands in New Zealand moved from 46% to 42.6%, and its estimated monthly branded searches moved from 7K to 5.8K.

How did search popularity change for New Zealand wetsuit brands in September 2026?

2 changes

  1. In September 2026, Rip Curl gained share of searches among wetsuit brands in New Zealand, from 40.5% to 42.6%.

  2. In September 2026, Quiksilver lost share of searches among wetsuit brands in New Zealand, from 4.5% to 3.1%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Quiksilver’s and Rip Curl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Quiksilver

3 branded search terms

  • quiksilver
  • quiksilver apparel
  • quiksilver hoody

Rip Curl

8 branded search terms

  • rip curl
  • rip curl outlet
  • rip curl sale
  • rip curl shirts
  • rip curl swimwear
  • rip curl togs
  • ripcurl
  • ripcurl rashvest

How the Brand Demand Index is measured

Other head-to-heads among wetsuit brands

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