AS Colour vs Billabong:Which is more popular?
In September 2026, AS Colour had more branded searches than Billabong among swim shorts brands in New Zealand. AS Colour had about 33,100 branded searches, while Billabong had 5,860. AS Colour made up 54.9% of all swim shorts brand searches we track, and Billabong accounted for 9.7%. When we asked ChatGPT and Google AI Overviews about swim shorts brands, Billabong appeared in four of the five answers and AS Colour in two. Billabong was mentioned before AS Colour in every answer.
Who do people search for more?
AS Colour, about 6 searches for every 1 for Billabong
Who does AI mention more?
Billabong, mentioned in 4 of 5 answers, AS Colour in 2
Who does AI recommend more?
Billabong, named ahead of AS Colour in every answer
Follow AS Colour vs Billabong and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top swim shorts brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Billabong was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. AS Colour was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Billabong was listed before AS Colour in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Billabong4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rip Curl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Quiksilver4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Patagonia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- AS Colour2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Roxy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about swim shorts brands
5 answers
Asked ChatGPT
“Which swim shorts brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best swim shorts brands in New Zealand?”
Asked ChatGPT
“What's the best swim shorts brand in New Zealand for the beach?”
Searched Google, AI Overview
“mens swim shorts”
Searched Google, AI Overview
“best swim shorts”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is AS Colour or Billabong more popular in search?
This chart shows how often people search Google for AS Colour and Billabong by name. Each line represents a brand's share of searches for all six swim shorts brands we track, month by month, from searches in New Zealand.
Share of searches by month for AS Colour, Billabong. The figures are in the table below the chart.
View monthly share of searches table
| Month | AS Colour | Patagonia | Billabong | Rip Curl | Quiksilver | Roxy |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.6% | 21.4% | 8.3% | 10.2% | 1% | 0.56% |
| Nov 2025 | 60.7% | 18.2% | 8.8% | 10.6% | 0.9% | 0.72% |
| Dec 2025 | 56.7% | 20.7% | 8.7% | 12.2% | 0.88% | 0.68% |
| Jan 2026 | 46.2% | 31% | 9.2% | 12% | 0.87% | 0.67% |
| Feb 2026 | 52.8% | 28.9% | 7.7% | 9.2% | 0.88% | 0.51% |
| Mar 2026 | 58% | 25.9% | 6.8% | 8.2% | 0.73% | 0.3% |
| Apr 2026 | 54.2% | 29.7% | 7.6% | 7.7% | 0.67% | 0.28% |
| May 2026 | 58.8% | 26.3% | 7% | 6.9% | 0.76% | 0.3% |
| Jun 2026 | 59.6% | 26.6% | 5.7% | 7.1% | 0.76% | 0.31% |
| Jul 2026 | 54.5% | 29.8% | 6.5% | 7.9% | 0.82% | 0.43% |
| Aug 2026 | 55.3% | 30.3% | 6.7% | 6.5% | 0.72% | 0.44% |
| Sep 2026 | 54.9% | 24.6% | 9.7% | 9.6% | 0.7% | 0.53% |
How has the AS Colour and Billabong comparison changed over the last 12 months?
3 findings
- AS Colour was ahead of Billabong in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AS Colour’s share of searches among swim shorts brands in New Zealand moved from 58.6% to 54.9%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Billabong’s share of searches among swim shorts brands in New Zealand moved from 8.3% to 9.7%, and its estimated monthly branded searches moved from 5.7K to 5.9K.
How did search popularity change for New Zealand swim shorts brands in September 2026?
2 changes
In September 2026, Billabong gained share of searches among swim shorts brands in New Zealand, from 6.7% to 9.7%.
Estimated monthly branded searches for AS Colour in New Zealand fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using AS Colour’s and Billabong’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among swim shorts brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.