Billabong vs Quiksilver:Which is more popular by branded search in New Zealand?
In August 2026, Billabong had more branded searches than Quiksilver among surf brands in New Zealand. Billabong was estimated to have 6.7K branded searches compared to Quiksilver’s 1.3K, and held a 28.9% Share of Search versus Quiksilver’s 5.6%.
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Which is more popular in search, Billabong or Quiksilver?
Compare the surf and beachwear brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Billabong, Quiksilver. The figures are in the table below the chart.
View monthly share of search table
| Month | Rip Curl | Billabong | Volcom | Roxy | Salty Crew | Quiksilver | O'Neill |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39% | 27.5% | 7.1% | 7.1% | 10.9% | 6% | 2.6% |
| Nov 2025 | 37.1% | 27.6% | 5.1% | 9.2% | 12.4% | 6.3% | 2.4% |
| Dec 2025 | 40.7% | 26.1% | 5.5% | 6.8% | 12.9% | 5.3% | 2.7% |
| Jan 2026 | 40.7% | 28.3% | 6.4% | 7.6% | 8.3% | 5.6% | 3.1% |
| Feb 2026 | 38.4% | 28.5% | 7.1% | 6.6% | 8.6% | 6.8% | 4% |
| Mar 2026 | 39.3% | 27.4% | 8.6% | 5.8% | 8.7% | 6.4% | 3.7% |
| Apr 2026 | 35.8% | 31.4% | 9.4% | 6% | 7.9% | 6.1% | 3.5% |
| May 2026 | 33.8% | 28.5% | 10.6% | 6.8% | 9.8% | 6.7% | 3.9% |
| Jun 2026 | 35.8% | 24.6% | 11.1% | 8.7% | 8.4% | 7.7% | 3.6% |
| Jul 2026 | 35.7% | 25% | 12.1% | 8.6% | 8.5% | 6.5% | 3.6% |
| Aug 2026 | 34.8% | 28.9% | 11.1% | 8.5% | 8.2% | 5.6% | 3% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Billabong and Quiksilver comparison changed over the last 12 months?
3 findings
- Billabong was ahead of Quiksilver in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Billabong’s estimated Share of Search among surf brands in New Zealand moved from 27.5% to 28.9%, and its estimated monthly branded searches moved from 7.8K to 6.7K.
- Across the 11 months ending August 2026, Quiksilver’s estimated Share of Search among surf brands in New Zealand moved from 6% to 5.6%, and its estimated monthly branded searches moved from 1.7K to 1.3K.
How did search popularity change for New Zealand surf brands in August 2026?
2 changes
In August 2026, Billabong gained estimated Share of Search among surf brands in New Zealand, from 25% to 28.9%.
In August 2026, Quiksilver lost estimated Share of Search among surf brands in New Zealand, from 6.5% to 5.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Billabong’s and Quiksilver’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Billabong
18 branded search terms
- billabong
- billabong backpacks
- billabong bathers
- billabong boardshorts
- billabong clothing
- billabong co nz
- billabong hat
- billabong hoodies
- billabong jackets
- billabong near me
- billabong nz
- billabong one piece
- billabong online
- billabong shorts
- billabong sundress
- billabong t shirt
- billabong wet suits
- shirt billabong
Quiksilver
12 branded search terms
- quiksilver
- quiksilver apparel
- quiksilver boardshorts
- quiksilver clothing
- quiksilver co nz
- quiksilver hoody
- quiksilver ladies
- quiksilver near me
- quiksilver new zealand
- quiksilver nz
- quiksilver online
- quiksilver wetsuit
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.