Quiksilver vs Roxy:Which is more popular by branded search in New Zealand?
In August 2026, Roxy had more branded searches than Quiksilver among surf brands in New Zealand. Roxy was estimated to have 2K branded searches compared to Quiksilver’s 1.3K, and held an 8.5% Share of Search versus Quiksilver’s 5.6%.
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Which is more popular in search, Quiksilver or Roxy?
Compare the surf and beachwear brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Roxy, Quiksilver. The figures are in the table below the chart.
View monthly share of search table
| Month | Rip Curl | Billabong | Volcom | Roxy | Salty Crew | Quiksilver | O'Neill |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39% | 27.5% | 7.1% | 7.1% | 10.9% | 6% | 2.6% |
| Nov 2025 | 37.1% | 27.6% | 5.1% | 9.2% | 12.4% | 6.3% | 2.4% |
| Dec 2025 | 40.7% | 26.1% | 5.5% | 6.8% | 12.9% | 5.3% | 2.7% |
| Jan 2026 | 40.7% | 28.3% | 6.4% | 7.6% | 8.3% | 5.6% | 3.1% |
| Feb 2026 | 38.4% | 28.5% | 7.1% | 6.6% | 8.6% | 6.8% | 4% |
| Mar 2026 | 39.3% | 27.4% | 8.6% | 5.8% | 8.7% | 6.4% | 3.7% |
| Apr 2026 | 35.8% | 31.4% | 9.4% | 6% | 7.9% | 6.1% | 3.5% |
| May 2026 | 33.8% | 28.5% | 10.6% | 6.8% | 9.8% | 6.7% | 3.9% |
| Jun 2026 | 35.8% | 24.6% | 11.1% | 8.7% | 8.4% | 7.7% | 3.6% |
| Jul 2026 | 35.7% | 25% | 12.1% | 8.6% | 8.5% | 6.5% | 3.6% |
| Aug 2026 | 34.8% | 28.9% | 11.1% | 8.5% | 8.2% | 5.6% | 3% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Quiksilver and Roxy comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Quiksilver took it in February 2026, Roxy took it in May 2026.
- Across the 11 months ending August 2026, Quiksilver’s estimated Share of Search among surf brands in New Zealand moved from 6% to 5.6%, and its estimated monthly branded searches moved from 1.7K to 1.3K.
- Across the 11 months ending August 2026, Roxy’s estimated Share of Search among surf brands in New Zealand moved from 7.1% to 8.5%, and its estimated monthly branded searches held steady at 2K.
How did search popularity change for New Zealand surf brands in August 2026?
1 change
In August 2026, Quiksilver lost estimated Share of Search among surf brands in New Zealand, from 6.5% to 5.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Quiksilver’s and Roxy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Quiksilver
12 branded search terms
- quiksilver
- quiksilver apparel
- quiksilver boardshorts
- quiksilver clothing
- quiksilver co nz
- quiksilver hoody
- quiksilver ladies
- quiksilver near me
- quiksilver new zealand
- quiksilver nz
- quiksilver online
- quiksilver wetsuit
Roxy
8 branded search terms
- boardshorts roxy
- roxy boardshorts
- roxy clothing
- roxy endless summer boardshorts
- roxy nz
- roxy swimwear
- roxy swimwear long sleeve
- roxy wetsuit
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.