O'Neill vs Quiksilver:Which is more popular by branded search in New Zealand?
In August 2026, Quiksilver had more branded searches than O'Neill among surf brands in New Zealand. Quiksilver was estimated to have 1.3K branded searches compared to O'Neill’s 690, and held a 5.6% Share of Search versus O'Neill’s 3%.
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Which is more popular in search, O'Neill or Quiksilver?
Compare the surf and beachwear brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Quiksilver, O'Neill. The figures are in the table below the chart.
View monthly share of search table
| Month | Rip Curl | Billabong | Volcom | Roxy | Salty Crew | Quiksilver | O'Neill |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39% | 27.5% | 7.1% | 7.1% | 10.9% | 6% | 2.6% |
| Nov 2025 | 37.1% | 27.6% | 5.1% | 9.2% | 12.4% | 6.3% | 2.4% |
| Dec 2025 | 40.7% | 26.1% | 5.5% | 6.8% | 12.9% | 5.3% | 2.7% |
| Jan 2026 | 40.7% | 28.3% | 6.4% | 7.6% | 8.3% | 5.6% | 3.1% |
| Feb 2026 | 38.4% | 28.5% | 7.1% | 6.6% | 8.6% | 6.8% | 4% |
| Mar 2026 | 39.3% | 27.4% | 8.6% | 5.8% | 8.7% | 6.4% | 3.7% |
| Apr 2026 | 35.8% | 31.4% | 9.4% | 6% | 7.9% | 6.1% | 3.5% |
| May 2026 | 33.8% | 28.5% | 10.6% | 6.8% | 9.8% | 6.7% | 3.9% |
| Jun 2026 | 35.8% | 24.6% | 11.1% | 8.7% | 8.4% | 7.7% | 3.6% |
| Jul 2026 | 35.7% | 25% | 12.1% | 8.6% | 8.5% | 6.5% | 3.6% |
| Aug 2026 | 34.8% | 28.9% | 11.1% | 8.5% | 8.2% | 5.6% | 3% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the O'Neill and Quiksilver comparison changed over the last 12 months?
3 findings
- Quiksilver was ahead of O'Neill in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, O'Neill’s estimated Share of Search among surf brands in New Zealand moved from 2.6% to 3%, and its estimated monthly branded searches moved from 730 to 690.
- Across the 11 months ending August 2026, Quiksilver’s estimated Share of Search among surf brands in New Zealand moved from 6% to 5.6%, and its estimated monthly branded searches moved from 1.7K to 1.3K.
How did search popularity change for New Zealand surf brands in August 2026?
2 changes
In August 2026, Quiksilver lost estimated Share of Search among surf brands in New Zealand, from 6.5% to 5.6%.
In August 2026, O'Neill lost estimated Share of Search among surf brands in New Zealand, from 3.6% to 3%.
How each brand is measured
Brandwave collects information about searches that people make online using O'Neill’s and Quiksilver’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
O'Neill
7 branded search terms
- hyperfreak oneill wetsuit
- o neill boardshorts
- o neill clothing
- o neill nz
- o neill wetsuit
- oneill surf
- oneill wetsuit
Quiksilver
12 branded search terms
- quiksilver
- quiksilver apparel
- quiksilver boardshorts
- quiksilver clothing
- quiksilver co nz
- quiksilver hoody
- quiksilver ladies
- quiksilver near me
- quiksilver new zealand
- quiksilver nz
- quiksilver online
- quiksilver wetsuit
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.