Brandwave

How popular isSalty Crew in search?

In August 2026, there were an estimated 1.9K branded searches for Salty Crew in New Zealand which is down 38.6% over the last 11 months. Salty Crew holds 8.2% estimated Share of Search among New Zealand surf brands and is ranked 5th of 7 competitors for search popularity.

Share of Search, August 2026
  1. Rip Curl34.8%
  2. Billabong28.9%
  3. Volcom11.1%
  4. Roxy8.5%
  5. Salty Crew8.2%
  6. Quiksilver5.6%
  7. O'Neill3%
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Which surf brands compete with Salty Crew?

Salty Crew against surf brands in New Zealand, by month

Share of Search by month for Rip Curl, Billabong, Volcom, Roxy, Salty Crew, Quiksilver, O'Neill. The figures are in the table below the chart.

View monthly share of search table
MonthRip CurlBillabongVolcomRoxySalty CrewQuiksilverO'Neill
Oct 202539%27.5%7.1%7.1%10.9%6%2.6%
Nov 202537.1%27.6%5.1%9.2%12.4%6.3%2.4%
Dec 202540.7%26.1%5.5%6.8%12.9%5.3%2.7%
Jan 202640.7%28.3%6.4%7.6%8.3%5.6%3.1%
Feb 202638.4%28.5%7.1%6.6%8.6%6.8%4%
Mar 202639.3%27.4%8.6%5.8%8.7%6.4%3.7%
Apr 202635.8%31.4%9.4%6%7.9%6.1%3.5%
May 202633.8%28.5%10.6%6.8%9.8%6.7%3.9%
Jun 202635.8%24.6%11.1%8.7%8.4%7.7%3.6%
Jul 202635.7%25%12.1%8.6%8.5%6.5%3.6%
Aug 202634.8%28.9%11.1%8.5%8.2%5.6%3%
Sep 2026———————

  1. 1.Rip Curl

    34.8%

    held 1st · 8K estimated branded searches · +2.6% vs prior month · -1 points

  2. 2.Billabong

    28.9%

    held 2nd · 6.7K estimated branded searches · +22.2% vs prior month · +4 points

  3. 3.Volcom

    11.1%

    held 3rd · 2.5K estimated branded searches · -3.4% vs prior month · -1 points

  4. 4.Roxy

    8.5%

    held 4th · 2K estimated branded searches · +3.7% vs prior month · -0.1 points

  5. 5.Salty Crew

    8.2%

    held 5th · 1.9K estimated branded searches · +1.1% vs prior month · -0.3 points

  6. 6.Quiksilver

    5.6%

    held 6th · 1.3K estimated branded searches · -9.9% vs prior month · -0.9 points

  7. 7.O'Neill

    3%

    held 7th · 690 estimated branded searches · -11.5% vs prior month · -0.6 points

Compare search popularity between Salty Crew and its closest rivals

How has branded search demand for Salty Crew changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Salty Crew in New Zealand fell from 3.1K to 1.9K.
  • Across the 11 months ending August 2026, Salty Crew’s estimated Share of Search among surf brands in New Zealand decreased from 10.9% to 8.2%.
  • Across the 11 months ending August 2026, Salty Crew’s estimated Share of Search among surf brands in New Zealand peaked at 12.9% in December 2025 and was lowest at 7.9% in April 2026.
  • Across the 11 months ending August 2026, Salty Crew fell from 3rd to 5th among surf brands in New Zealand.

How did search popularity change for New Zealand surf brands in August 2026?

  1. In August 2026, Billabong gained estimated Share of Search among surf brands in New Zealand, from 25% to 28.9%.

  2. In August 2026, Volcom lost estimated Share of Search among surf brands in New Zealand, from 12.1% to 11.1%.

  3. In August 2026, Rip Curl lost estimated Share of Search among surf brands in New Zealand, from 35.7% to 34.8%.

  4. In August 2026, Quiksilver lost estimated Share of Search among surf brands in New Zealand, from 6.5% to 5.6%.

  5. In August 2026, O'Neill lost estimated Share of Search among surf brands in New Zealand, from 3.6% to 3%.

  6. Estimated monthly branded searches for Salty Crew in New Zealand fell 38.6% over 11 measured months, from 3.1K to 1.9K in August 2026.

How is Salty Crew measured?

Brandwave collects information about searches that people make online using Salty Crew’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • salty crew
  • salty crew apparel
  • salty crew boardshorts
  • salty crew hat
  • salty crew hoodie
  • salty crew near me
  • salty crew nz
  • salty crew online
  • salty crew shirts
  • salty crew shorts
  • salty crew t shirt
  • saltycrew
  • saltycrew com
  • saltycrew nz

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How the Brand Demand Index is measured

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