Brandwave

JS Industries vs Roxy:Which is more popular?

In September 2026, Roxy had more branded searches than JS Industries among surf brands in New Zealand. Roxy had about 590 branded searches, while JS Industries had 110. Roxy made up 3.2% of all surf brand searches we track, and JS Industries accounted for 0.6%. When we asked ChatGPT and Google AI Overviews about surf brands, JS Industries appeared in three of the five answers and Roxy in two. JS Industries was mentioned before Roxy in three out of five answers.

Among surf brands in New Zealand in September 2026

Who do people search for more?

Roxy, about 5 searches for every 1 for JS Industries

Roxy 590 searchesJS Industries 110 searches

Who does AI mention more?

JS Industries, mentioned in 3 of 5 answers, Roxy in 2

JS Industries in 3 of 5Roxy in 2 of 5

Who does AI recommend more?

JS Industries, named ahead of Roxy in 3 of 5 answers

JS Industries first in 3Roxy first in 2

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Top surf brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, JS Industries was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Roxy was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. JS Industries was listed before Roxy in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rip Curl1st
  2. Billabong2nd
  3. Seventhwave3rd
  4. Roxy4th
  5. JS Industries5th
  6. Gemma Lee6th
  7. Volcom7th
  8. Quiksilver8th
  9. O'Neill9th
  10. Salty Crew–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rip Curl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Billabong3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JS Industries3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Volcom2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • O'Neill2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quiksilver2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Roxy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seventhwave2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gemma Lee2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Salty Crew0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about surf brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is JS Industries or Roxy more popular in search?

This chart shows how often people search Google for JS Industries and Roxy by name. Each line represents a brand's share of searches for all ten surf brands we track, month by month, from searches in New Zealand.

JS Industries and Roxy among surf brands in New Zealand, by month

Share of searches by month for Roxy, JS Industries. The figures are in the table below the chart.

View monthly share of searches table
MonthBillabongRip CurlVolcomSalty CrewO'NeillQuiksilverRoxySeventhwaveGemma LeeJS Industries
Oct 202530.3%36.7%7.2%9.1%5.9%4.9%3.2%1.6%0.55%0.55%
Nov 202530.9%36.8%5.2%10.7%5.2%4.5%3.8%1.6%0.85%0.46%
Dec 202528.7%38.3%5.6%11.2%5.7%4.1%3.1%2%0.71%0.47%
Jan 202630.3%38.4%6.5%7.5%6.6%4%3.5%2%0.59%0.59%
Feb 202630.7%36%6.8%7.3%7.8%5.1%2.9%1.9%0.82%0.82%
Mar 202629.6%35.7%8.6%7.4%7.6%5.1%2.4%1.9%0.65%1%
Apr 202633.3%33.5%9.1%7%7.1%4.1%2.2%2.1%0.38%1.2%
May 202630.7%30.7%10.3%9.3%7.8%5.2%2.4%1.9%0.83%1%
Jun 202626.6%34.2%11.2%8.4%8.1%6.2%2.2%1.7%0.45%0.89%
Jul 202627%34.2%12.1%8.5%7.9%5%2.5%1.6%0.43%0.68%
Aug 202631.4%32.3%11.2%7.9%7.1%4.3%3.1%1.5%0.65%0.53%
Sep 202635.5%33.6%8.6%6.9%6.5%3.3%3.2%1.2%0.6%0.6%

How has the JS Industries and Roxy comparison changed over the last 12 months?

3 findings
  • Roxy was ahead of JS Industries in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, JS Industries’ share of searches among surf brands in New Zealand moved from 0.55% to 0.6%, and its estimated monthly branded searches held steady at 110.
  • Across the 12 months ending September 2026, Roxy’s share of searches among surf brands in New Zealand held steady at 3.2%, and its estimated monthly branded searches moved from 650 to 590.

How did search popularity change for New Zealand surf brands in September 2026?

1 change

  1. Roxy’s share of searches among surf brands in New Zealand has gained ground for 3 months in a row, from 2.2% to 3.2% in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using JS Industries’ and Roxy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

JS Industries

1 branded search term

  • js industries

Roxy

5 branded search terms

  • boardshorts roxy
  • roxy boardshorts
  • roxy clothing
  • roxy swimwear
  • roxy wetsuit

How the Brand Demand Index is measured

Other head-to-heads among surf brands

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