Roxy vs Xcel:Which is more popular?
In September 2026, Roxy had more branded searches than Xcel among wetsuit brands in New Zealand. Roxy had about 320 branded searches, while Xcel had 70. Roxy made up 2.4% of all wetsuit brand searches we track, and Xcel accounted for 0.52%. When we asked ChatGPT and Google AI Overviews about wetsuit brands, Xcel appeared in all five answers and Roxy in one. Xcel was mentioned before Roxy in four out of five answers.
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Top wetsuit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Xcel appeared in all five answers. Roxy was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Xcel was listed before Roxy in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Rip Curl1st
O'Neill2nd
Xcel3rd
Billabong4th- Seventhwave4th
Roxy6th
Quiksilver7th
Cressi8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rip Curl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- O'Neill5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Xcel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Seventhwave4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Billabong2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Quiksilver1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Roxy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cressi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about wetsuit brands
5 answers
Asked ChatGPT
“Which wetsuit brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best wetsuit brands in New Zealand?”
Asked ChatGPT
“What's the best wetsuit brand in New Zealand for cold water surfing?”
Searched Google, AI Overview
“women's wetsuit nz”
Searched Google, AI Overview
“wetsuit brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Roxy or Xcel more popular in search?
This chart shows how often people search Google for Roxy and Xcel by name. Each line represents a brand's share of searches for all eight wetsuit brands we track, month by month, from searches in New Zealand.
Share of searches by month for Roxy, Xcel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Billabong | Rip Curl | O'Neill | Quiksilver | Roxy | Seventhwave | Cressi | Xcel |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 46% | 4.8% | 4.6% | 2.6% | 2.1% | 1.8% | 0.59% |
| Nov 2025 | 38.3% | 46.2% | 4% | 3.9% | 3.1% | 2.1% | 1.7% | 0.74% |
| Dec 2025 | 35.1% | 49.2% | 4.1% | 3.5% | 2.7% | 2.7% | 2% | 0.64% |
| Jan 2026 | 36.3% | 47.2% | 5% | 3.4% | 2.6% | 2.6% | 2.1% | 0.77% |
| Feb 2026 | 37.5% | 44.6% | 5.8% | 4.3% | 2.5% | 2.5% | 1.7% | 1.1% |
| Mar 2026 | 37.7% | 45.7% | 5.8% | 4.1% | 1.7% | 2.5% | 1.1% | 1.4% |
| Apr 2026 | 41.8% | 42.4% | 5.5% | 3.7% | 1.6% | 2.9% | 0.74% | 1.6% |
| May 2026 | 41.3% | 40.4% | 6.3% | 4.5% | 1.8% | 2.7% | 1.2% | 1.8% |
| Jun 2026 | 36.5% | 45.2% | 6.9% | 4.9% | 2% | 2.4% | 1.1% | 1% |
| Jul 2026 | 37% | 44.6% | 6.9% | 4.7% | 2.4% | 2.4% | 1.1% | 0.84% |
| Aug 2026 | 41.6% | 40.5% | 6.2% | 4.5% | 2.7% | 2.2% | 1.5% | 0.77% |
| Sep 2026 | 43.2% | 42.6% | 5.4% | 3.1% | 2.4% | 1.5% | 1.3% | 0.52% |
How has the Roxy and Xcel comparison changed over the last 12 months?
3 findings
- Roxy was ahead of Xcel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Roxy’s share of searches among wetsuit brands in New Zealand moved from 2.6% to 2.4%, and its estimated monthly branded searches moved from 390 to 320.
- Across the 12 months ending September 2026, Xcel’s share of searches among wetsuit brands in New Zealand moved from 0.59% to 0.52%, and its estimated monthly branded searches moved from 90 to 70.
How did search popularity change for New Zealand wetsuit brands in September 2026?
2 changes
Xcel’s share of searches among wetsuit brands in New Zealand has lost ground for 3 months in a row, from 1% to 0.52% in September 2026.
Estimated monthly branded searches for Roxy in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Roxy’s and Xcel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among wetsuit brands
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