Cap brands in New Zealand:Which are most popular?
In September 2026, AS Colour was the most searched cap brand in New Zealand, accounting for 87.6% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, New Era showed up in every answer. New Era was recommended most often, coming first in two out of four responses that gave a list.
AS ColourShare of searches 87.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
New EraShare of searches 8.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Mitchell & NessShare of searches 1.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
PatagoniaShare of searches 1.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
FlexfitShare of searches 0.69%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top cap brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, New Era appeared every time. New Era was recommended most often, coming first in two out of four answers that gave a list. AS Colour was second, and Patagonia was third. Mitchell & Ness, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- New Era5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AS Colour3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Patagonia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mitchell & Ness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Flexfit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cap brands
5 answers
Asked ChatGPT
“Which cap brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cap brands in New Zealand?”
Asked ChatGPT
“What's the best cap brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“best cap brand”
Searched Google, AI Overview
“men's cap brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which cap brands do people search for most?
This chart shows how often people search Google for each cap brand by name. Each line represents a brand's share of searches for all five cap brands we track, month by month, from searches in New Zealand.
Share of searches by month for AS Colour, New Era. The figures are in the table below the chart.
View monthly share of searches table
| Month | AS Colour | New Era | Mitchell & Ness | Patagonia | Flexfit |
|---|---|---|---|---|---|
| Oct 2025 | 88.9% | 7% | 2.2% | 1.3% | 0.68% |
| Nov 2025 | 89.8% | 6.1% | 2.4% | 1.3% | 0.49% |
| Dec 2025 | 88.1% | 7.3% | 2.3% | 1.7% | 0.62% |
| Jan 2026 | 86.3% | 8.3% | 2.6% | 2% | 0.73% |
| Feb 2026 | 88.6% | 7.4% | 1.9% | 1.6% | 0.51% |
| Mar 2026 | 89.7% | 6.8% | 1.6% | 1.4% | 0.47% |
| Apr 2026 | 90.6% | 6.2% | 1.6% | 1.2% | 0.42% |
| May 2026 | 90.6% | 6.2% | 2% | 0.78% | 0.43% |
| Jun 2026 | 89.7% | 7.1% | 1.9% | 0.84% | 0.47% |
| Jul 2026 | 88.3% | 8.2% | 1.9% | 1.1% | 0.43% |
| Aug 2026 | 88.8% | 7.7% | 1.9% | 1% | 0.57% |
| Sep 2026 | 87.6% | 8.4% | 1.9% | 1.4% | 0.69% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.6% | 33.1K | -18.3% | -1.2 points | |
| 2, held 2nd | 8.4% | 3.2K | -8.6% | +0.8 points | |
| 3, held 3rd | 1.9% | 720 | -18.2% | 0 points | |
| 4, held 4th | 1.4% | 530 | +12.8% | +0.4 points | |
| 5, held 5th | 0.69% | 260 | 0% | +0.1 points |
87.6%
Held 1st. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.2 points.
2.
New Era8.4%
Held 2nd. 3.2K estimated branded searches, -8.6% vs prior month. Share +0.8 points.
1.9%
Held 3rd. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.
1.4%
Held 4th. 530 estimated branded searches, +12.8% vs prior month. Share +0.4 points.
5.
Flexfit0.69%
Held 5th. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.
Which brand is most popular in search among cap brands in New Zealand?
5 brands
In September 2026, AS Colour was the most searched among cap brands in New Zealand, with an estimated 33.1K branded searches, 87.6% of all searches for the five we track. New Era is in 2nd place, 79.1 percentage points behind at 8.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| AS Colour | 88.9% → 87.6% | 90.6%May 2026 | 86.3%Jan 2026 | 1st |
| New Era | 7% → 8.4% | 8.4%Sep 2026 | 6.1%Nov 2025 | 2nd |
| Mitchell & Ness | 2.2% → 1.9% | 2.6%Jan 2026 | 1.6%Mar 2026 | 3rd |
| Patagonia | 1.3% → 1.4% | 2%Jan 2026 | 0.78%May 2026 | 4th |
| Flexfit | 0.68% → 0.69% | 0.73%Jan 2026 | 0.42%Apr 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, AS Colour’s share of searches among cap brands in New Zealand decreased from 88.9% to 87.6%.
- Across the 12 months ending September 2026, New Era’s share of searches among cap brands in New Zealand increased from 7% to 8.4%.
- Across the 12 months ending September 2026, AS Colour’s share of searches among cap brands in New Zealand peaked at 90.6% in May 2026 and was lowest at 86.3% in January 2026.
- Across the 12 months ending September 2026, New Era’s share of searches among cap brands in New Zealand peaked at 8.4% in September 2026 and was lowest at 6.1% in November 2025.
- Across the 12 months ending September 2026, Mitchell & Ness’ share of searches among cap brands in New Zealand peaked at 2.6% in January 2026 and was lowest at 1.6% in March 2026.
- Across the 12 months ending September 2026, Patagonia’s share of searches among cap brands in New Zealand peaked at 2% in January 2026 and was lowest at 0.78% in May 2026.
- Across the 12 months ending September 2026, Mitchell & Ness, Patagonia and Flexfit held steady: their share of searches among cap brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand cap brands in September 2026?
4 changes
In September 2026, New Era gained share of searches among cap brands in New Zealand, from 7.7% to 8.4%.
In September 2026, AS Colour lost share of searches among cap brands in New Zealand, from 88.8% to 87.6%.
Estimated monthly branded searches for Mitchell & Ness in New Zealand fell 28% over 12 measured months, from 1K to 720 in September 2026.
Estimated monthly branded searches for Flexfit in New Zealand fell 16.1% over 12 measured months, from 310 to 260 in September 2026.
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