Brandwave

How popular isAS Colour?

In September 2026, people searched for AS Colour by name about 33,100 times in New Zealand, an 18.3% decrease from the previous year. These searches made up 87.6% of all New Zealand cap brand searches, placing AS Colour first out of five brands. When we asked both ChatGPT and Google AI Overviews about cap brands, AS Colour appeared in three of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

AS Colour is the most searched of 5 competitors and the second most recommended in AI answers.

  1. AS ColourShare of searches 87.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. New EraShare of searches 8.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Mitchell & NessShare of searches 1.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. PatagoniaShare of searches 1.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. FlexfitShare of searches 0.69%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top cap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AS Colour was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. AS Colour is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. New Era1st
  2. AS Colour2nd
  3. Patagonia3rd
  4. Mitchell & Ness–
  5. Flexfit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Era5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AS Colour3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Patagonia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitchell & Ness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Flexfit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cap brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which cap brands compete with AS Colour?

AS Colour against cap brands in New Zealand, by month

Share of searches by month for AS Colour, New Era. The figures are in the table below the chart.

View monthly share of searches table
MonthAS ColourNew EraMitchell & NessPatagoniaFlexfit
Oct 202588.9%7%2.2%1.3%0.68%
Nov 202589.8%6.1%2.4%1.3%0.49%
Dec 202588.1%7.3%2.3%1.7%0.62%
Jan 202686.3%8.3%2.6%2%0.73%
Feb 202688.6%7.4%1.9%1.6%0.51%
Mar 202689.7%6.8%1.6%1.4%0.47%
Apr 202690.6%6.2%1.6%1.2%0.42%
May 202690.6%6.2%2%0.78%0.43%
Jun 202689.7%7.1%1.9%0.84%0.47%
Jul 202688.3%8.2%1.9%1.1%0.43%
Aug 202688.8%7.7%1.9%1%0.57%
Sep 202687.6%8.4%1.9%1.4%0.69%

  1. 1.AS Colour

    87.6%

    Held 1st. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.2 points.

  2. 2.New Era

    8.4%

    Held 2nd. 3.2K estimated branded searches, -8.6% vs prior month. Share +0.8 points.

  3. 3.Mitchell & Ness

    1.9%

    Held 3rd. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.Patagonia

    1.4%

    Held 4th. 530 estimated branded searches, +12.8% vs prior month. Share +0.4 points.

  5. 5.Flexfit

    0.69%

    Held 5th. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between AS Colour and its closest rivals

Every comparison with AS Colour

32 comparisons

How has branded search demand for AS Colour changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for AS Colour in New Zealand fell from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, AS Colour’s share of searches among cap brands in New Zealand decreased from 88.9% to 87.6%.
  • Across the 12 months ending September 2026, AS Colour’s share of searches among cap brands in New Zealand peaked at 90.6% in May 2026 and was lowest at 86.3% in January 2026.

How did search popularity change for New Zealand cap brands in September 2026?

4 changes

  1. In September 2026, New Era gained share of searches among cap brands in New Zealand, from 7.7% to 8.4%.

  2. In September 2026, AS Colour lost share of searches among cap brands in New Zealand, from 88.8% to 87.6%.

  3. Estimated monthly branded searches for Mitchell & Ness in New Zealand fell 28% over 12 measured months, from 1K to 720 in September 2026.

  4. Estimated monthly branded searches for Flexfit in New Zealand fell 16.1% over 12 measured months, from 310 to 260 in September 2026.

How are AS Colour’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AS Colour’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • as colour
  • ascolour

Do you work for AS Colour? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does AS Colour compete?

AS Colour is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cargo shorts brands4th of 109.5%Show ranking
Menswear retailers2nd of 1019.1%Show ranking
Streetwear brands1st of 935.1%Show ranking
Swim shorts brands1st of 654.9%Show ranking
Cap brands1st of 587.6%Shown above
Creator with pink hair and a pink jacket

Is AS Colour your brand?

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