AS Colour vs Lee:Which is more popular?
In September 2026, AS Colour had more branded searches than Lee among cargo shorts brands in New Zealand. AS Colour had about 33,100 branded searches, while Lee had 320. AS Colour made up 9.5% of all cargo shorts brand searches we track, and Lee accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about cargo shorts brands, AS Colour appeared in two of the five answers and Lee in none.
Who do people search for more?
AS Colour, about 103 searches for every 1 for Lee
Who does AI mention more?
AS Colour, mentioned in 2 of 5 answers, Lee in 0
Who does AI recommend more?
AS Colour, the only one of the two named
Follow AS Colour vs Lee and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top cargo shorts brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, AS Colour was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Lee did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Mountain Warehouse4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cotton On3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hard Yakka3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kathmandu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- AS Colour2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Stoney Creek2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Helly Hansen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wrangler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dickies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cargo shorts brands
5 answers
Asked ChatGPT
“Which cargo shorts brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cargo shorts brands in New Zealand?”
Asked ChatGPT
“What's the best cargo shorts brand in New Zealand for hot weather wear?”
Searched Google, AI Overview
“cargo shorts nz”
Searched Google, AI Overview
“mens cargo shorts”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is AS Colour or Lee more popular in search?
This chart shows how often people search Google for AS Colour and Lee by name. Each line represents a brand's share of searches for all ten cargo shorts brands we track, month by month, from searches in New Zealand.
Share of searches by month for AS Colour, Lee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On | Kathmandu | Mountain Warehouse | AS Colour | Stoney Creek | Hard Yakka | Helly Hansen | Lee | Wrangler | Dickies |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.6% | 16.4% | 14.1% | 11.5% | 2.3% | 0.61% | 0.37% | 0.11% | 0.02% | 0.01% |
| Nov 2025 | 56.1% | 16.8% | 12% | 12% | 2.4% | 0.4% | 0.32% | 0.08% | 0.01% | <0.01% |
| Dec 2025 | 55.2% | 17.7% | 14.6% | 9.8% | 2% | 0.31% | 0.47% | 0.05% | 0.01% | <0.01% |
| Jan 2026 | 51.6% | 19.9% | 16.2% | 8.9% | 2.2% | 0.56% | 0.51% | 0.09% | <0.01% | <0.01% |
| Feb 2026 | 55.3% | 17.2% | 14.4% | 9.6% | 2.4% | 0.6% | 0.38% | 0.11% | 0.01% | <0.01% |
| Mar 2026 | 55.1% | 16.9% | 14.5% | 9.7% | 2.9% | 0.52% | 0.31% | 0.09% | 0.01% | <0.01% |
| Apr 2026 | 52.7% | 19.6% | 13.9% | 9.3% | 3.4% | 0.54% | 0.37% | 0.09% | 0.02% | <0.01% |
| May 2026 | 54.3% | 17.1% | 14.3% | 9.6% | 3.5% | 0.61% | 0.38% | 0.11% | 0.02% | <0.01% |
| Jun 2026 | 47.1% | 21.7% | 15.2% | 10.2% | 4.5% | 0.72% | 0.4% | 0.12% | 0.02% | <0.01% |
| Jul 2026 | 44.9% | 21% | 21.6% | 7.9% | 3.5% | 0.62% | 0.38% | 0.11% | 0.02% | <0.01% |
| Aug 2026 | 48.9% | 17.7% | 18.8% | 10.3% | 3.1% | 0.58% | 0.48% | 0.12% | 0.02% | <0.01% |
| Sep 2026 | 55.7% | 16.6% | 14.3% | 9.5% | 2.9% | 0.6% | 0.37% | 0.09% | 0.02% | 0.01% |
How has the AS Colour and Lee comparison changed over the last 12 months?
3 findings
- AS Colour was ahead of Lee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AS Colour’s share of searches among cargo shorts brands in New Zealand moved from 11.5% to 9.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Lee’s share of searches among cargo shorts brands in New Zealand moved from 0.11% to 0.09%, and its estimated monthly branded searches moved from 390 to 320.
How did search popularity change for New Zealand cargo shorts brands in September 2026?
2 changes
In September 2026, AS Colour lost share of searches among cargo shorts brands in New Zealand, from 10.3% to 9.5%.
Estimated monthly branded searches for Lee in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using AS Colour’s and Lee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cargo shorts brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.