Brandwave

Streetwear brands in New Zealand:Which brands are most popular in search?

In August 2026, Huffer was the most searched among streetwear brands in New Zealand, with an estimated 33K branded searches and 57.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Huffer57.9%
  2. Carhartt WIP21.5%
  3. Stüssy12.8%
  4. Champion4.3%
  5. Supreme3.4%
  6. Kith0.09%

Follow streetwear brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the streetwear labels New Zealanders wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among streetwear brands in New Zealand, by month

Share of Search by month for Huffer, Carhartt WIP, Stüssy, Champion, Supreme. The figures are in the table below the chart.

View monthly share of search table
MonthHufferCarhartt WIPStüssyChampionSupremeKith
Oct 202553.4%22.4%18.3%4%1.8%0.13%
Nov 202561.1%17.5%16.9%2.8%1.6%0.14%
Dec 202562.3%18.4%14.7%2.9%1.6%0.13%
Jan 202651.9%25%16%3.9%3%0.23%
Feb 202651%26%15.7%4%3.2%0.14%
Mar 202653.5%24.5%14.4%4.2%3.3%0.14%
Apr 202655.8%23.6%12.1%3.9%4.5%0.14%
May 202661.7%19.9%10.9%3.4%3.9%0.13%
Jun 202663.2%19.3%10.1%3.4%3.9%0.11%
Jul 202660.7%20.9%11.5%3.5%3.2%0.12%
Aug 202657.9%21.5%12.8%4.3%3.4%0.09%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Huffer

    57.9%

    held 1st · 33K estimated branded searches · -9.4% vs prior month · -2.8 points

  2. 2.Carhartt WIP

    21.5%

    held 2nd · 12.2K estimated branded searches · -2.3% vs prior month · +0.6 points

  3. 3.Stüssy

    12.8%

    held 3rd · 7.3K estimated branded searches · +5.8% vs prior month · +1.3 points

  4. 4.Champion

    4.3%

    held 4th · 2.5K estimated branded searches · +16% vs prior month · +0.8 points

  5. 5.Supreme

    3.4%

    held 5th · 1.9K estimated branded searches · +1% vs prior month · +0.2 points

  6. 6.Kith

    0.09%

    held 6th · 50 estimated branded searches · -28.6% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among streetwear brands in New Zealand?

In August 2026, Huffer was the most searched among streetwear brands in New Zealand, with an estimated 33K branded searches and 57.9% estimated Share of Search within this set. Carhartt WIP is in 2nd place, 36.4 percentage points behind at 21.5% Share of Search.

New Zealand streetwear brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Huffer53.4% → 57.9%63.2%Jun 202651%Feb 20261st
Carhartt WIP22.4% → 21.5%26%Feb 202617.5%Nov 20252nd
Stüssy18.3% → 12.8%18.3%Oct 202510.1%Jun 20263rd
Champion4% → 4.3%4.3%Aug 20262.8%Nov 20254th
Supreme1.8% → 3.4%4.5%Apr 20261.6%Dec 20255th
Kith0.13% → 0.09%0.23%Jan 20260.09%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Huffer’s estimated Share of Search among streetwear brands in New Zealand increased from 53.4% to 57.9%.
  • Across the 11 months ending August 2026, Carhartt WIP’s estimated Share of Search among streetwear brands in New Zealand decreased from 22.4% to 21.5%.
  • Across the 11 months ending August 2026, Stüssy’s estimated Share of Search among streetwear brands in New Zealand decreased from 18.3% to 12.8%.
  • Across the 11 months ending August 2026, Supreme’s estimated Share of Search among streetwear brands in New Zealand increased from 1.8% to 3.4%.
  • Across the 11 months ending August 2026, Huffer’s estimated Share of Search among streetwear brands in New Zealand peaked at 63.2% in June 2026 and was lowest at 51% in February 2026.
  • Across the 11 months ending August 2026, Carhartt WIP’s estimated Share of Search among streetwear brands in New Zealand peaked at 26% in February 2026 and was lowest at 17.5% in November 2025.
  • Across the 11 months ending August 2026, Stüssy’s estimated Share of Search among streetwear brands in New Zealand peaked at 18.3% in October 2025 and was lowest at 10.1% in June 2026.
  • Across the 11 months ending August 2026, Champion’s estimated Share of Search among streetwear brands in New Zealand peaked at 4.3% in August 2026 and was lowest at 2.8% in November 2025.
  • Across the 11 months ending August 2026, Supreme’s estimated Share of Search among streetwear brands in New Zealand peaked at 4.5% in April 2026 and was lowest at 1.6% in December 2025.
  • Across the 11 months ending August 2026, Champion and Kith held steady: their estimated Share of Search among streetwear brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand streetwear brands in August 2026?

  1. In August 2026, Stüssy gained estimated Share of Search among streetwear brands in New Zealand, from 11.5% to 12.8%.

  2. In August 2026, Champion gained estimated Share of Search among streetwear brands in New Zealand, from 3.5% to 4.3%.

  3. In August 2026, Carhartt WIP gained estimated Share of Search among streetwear brands in New Zealand, from 20.9% to 21.5%.

  4. In August 2026, Huffer lost estimated Share of Search among streetwear brands in New Zealand, from 60.7% to 57.9%.

  5. Estimated monthly branded searches for Supreme in New Zealand rose 129.8% over 11 measured months, from 840 to 1.9K in August 2026.

  6. Estimated monthly branded searches for Kith in New Zealand fell 16.7% over 11 measured months, from 60 to 50 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record