How popular isSupreme in search?
In August 2026, there were an estimated 1.9K branded searches for Supreme in New Zealand which is up 129.8% over the last 11 months. Supreme holds 3.4% estimated Share of Search among New Zealand streetwear brands and is ranked 5th of 6 competitors for search popularity.
Huffer57.9%Carhartt WIP21.5%
Stüssy12.8%
Champion4.3%
Supreme3.4%
Kith0.09%
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Which streetwear brands compete with Supreme?
Share of Search by month for Huffer, Carhartt WIP, Stüssy, Champion, Supreme. The figures are in the table below the chart.
View monthly share of search table
| Month | Huffer | Carhartt WIP | Stüssy | Champion | Supreme | Kith |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.4% | 22.4% | 18.3% | 4% | 1.8% | 0.13% |
| Nov 2025 | 61.1% | 17.5% | 16.9% | 2.8% | 1.6% | 0.14% |
| Dec 2025 | 62.3% | 18.4% | 14.7% | 2.9% | 1.6% | 0.13% |
| Jan 2026 | 51.9% | 25% | 16% | 3.9% | 3% | 0.23% |
| Feb 2026 | 51% | 26% | 15.7% | 4% | 3.2% | 0.14% |
| Mar 2026 | 53.5% | 24.5% | 14.4% | 4.2% | 3.3% | 0.14% |
| Apr 2026 | 55.8% | 23.6% | 12.1% | 3.9% | 4.5% | 0.14% |
| May 2026 | 61.7% | 19.9% | 10.9% | 3.4% | 3.9% | 0.13% |
| Jun 2026 | 63.2% | 19.3% | 10.1% | 3.4% | 3.9% | 0.11% |
| Jul 2026 | 60.7% | 20.9% | 11.5% | 3.5% | 3.2% | 0.12% |
| Aug 2026 | 57.9% | 21.5% | 12.8% | 4.3% | 3.4% | 0.09% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.9% | 33K | -9.4% | -2.8 points | |
| 2, held 2nd | 21.5% | 12.2K | -2.3% | +0.6 points | |
| 3, held 3rd | 12.8% | 7.3K | +5.8% | +1.3 points | |
| 4, held 4th | 4.3% | 2.5K | +16% | +0.8 points | |
| 5, held 5th | 3.4% | 1.9K | +1% | +0.2 points | |
| 6, held 6th | 0.09% | 50 | -28.6% | 0 points |
1.
Huffer57.9%
held 1st · 33K estimated branded searches · -9.4% vs prior month · -2.8 points
21.5%
held 2nd · 12.2K estimated branded searches · -2.3% vs prior month · +0.6 points
3.
Stüssy12.8%
held 3rd · 7.3K estimated branded searches · +5.8% vs prior month · +1.3 points
4.
Champion4.3%
held 4th · 2.5K estimated branded searches · +16% vs prior month · +0.8 points
5.
Supreme3.4%
held 5th · 1.9K estimated branded searches · +1% vs prior month · +0.2 points
6.
Kith0.09%
held 6th · 50 estimated branded searches · -28.6% vs prior month · 0 points
Compare search popularity between Supreme and its closest rivals
How has branded search demand for Supreme changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Supreme in New Zealand rose from 840 to 1.9K.
- Across the 11 months ending August 2026, Supreme’s estimated Share of Search among streetwear brands in New Zealand increased from 1.8% to 3.4%.
- Across the 11 months ending August 2026, Supreme’s estimated Share of Search among streetwear brands in New Zealand peaked at 4.5% in April 2026 and was lowest at 1.6% in December 2025.
How did search popularity change for New Zealand streetwear brands in August 2026?
6 changes
In August 2026, Stüssy gained estimated Share of Search among streetwear brands in New Zealand, from 11.5% to 12.8%.
In August 2026, Champion gained estimated Share of Search among streetwear brands in New Zealand, from 3.5% to 4.3%.
In August 2026, Carhartt WIP gained estimated Share of Search among streetwear brands in New Zealand, from 20.9% to 21.5%.
In August 2026, Huffer lost estimated Share of Search among streetwear brands in New Zealand, from 60.7% to 57.9%.
Estimated monthly branded searches for Supreme in New Zealand rose 129.8% over 11 measured months, from 840 to 1.9K in August 2026.
Estimated monthly branded searches for Kith in New Zealand fell 16.7% over 11 measured months, from 60 to 50 in August 2026.
How is Supreme measured?
Brandwave collects information about searches that people make online using Supreme’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- supreme cap
- supreme clothing
- supreme clothing hat
- supreme clothing jacket
- supreme clothing underwear
- supreme hoodie
- supreme hoodie sale
- supreme tee
- supreme tee shirts
Do you work for Supreme? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Supreme your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.