Brandwave

How popular isCarhartt WIP in search?

In August 2026, there were an estimated 12.2K branded searches for Carhartt WIP in New Zealand which is up 15.7% over the last 11 months. Carhartt WIP holds 21.5% estimated Share of Search among New Zealand streetwear brands and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Huffer57.9%
  2. Carhartt WIP21.5%
  3. Stüssy12.8%
  4. Champion4.3%
  5. Supreme3.4%
  6. Kith0.09%
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Which streetwear brands compete with Carhartt WIP?

Carhartt WIP against streetwear brands in New Zealand, by month

Share of Search by month for Huffer, Carhartt WIP, Stüssy, Champion, Supreme. The figures are in the table below the chart.

View monthly share of search table
MonthHufferCarhartt WIPStüssyChampionSupremeKith
Oct 202553.4%22.4%18.3%4%1.8%0.13%
Nov 202561.1%17.5%16.9%2.8%1.6%0.14%
Dec 202562.3%18.4%14.7%2.9%1.6%0.13%
Jan 202651.9%25%16%3.9%3%0.23%
Feb 202651%26%15.7%4%3.2%0.14%
Mar 202653.5%24.5%14.4%4.2%3.3%0.14%
Apr 202655.8%23.6%12.1%3.9%4.5%0.14%
May 202661.7%19.9%10.9%3.4%3.9%0.13%
Jun 202663.2%19.3%10.1%3.4%3.9%0.11%
Jul 202660.7%20.9%11.5%3.5%3.2%0.12%
Aug 202657.9%21.5%12.8%4.3%3.4%0.09%
Sep 2026——————

  1. 1.Huffer

    57.9%

    held 1st · 33K estimated branded searches · -9.4% vs prior month · -2.8 points

  2. 2.Carhartt WIP

    21.5%

    held 2nd · 12.2K estimated branded searches · -2.3% vs prior month · +0.6 points

  3. 3.Stüssy

    12.8%

    held 3rd · 7.3K estimated branded searches · +5.8% vs prior month · +1.3 points

  4. 4.Champion

    4.3%

    held 4th · 2.5K estimated branded searches · +16% vs prior month · +0.8 points

  5. 5.Supreme

    3.4%

    held 5th · 1.9K estimated branded searches · +1% vs prior month · +0.2 points

  6. 6.Kith

    0.09%

    held 6th · 50 estimated branded searches · -28.6% vs prior month · 0 points

Compare search popularity between Carhartt WIP and its closest rivals

How has branded search demand for Carhartt WIP changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Carhartt WIP in New Zealand rose from 10.6K to 12.2K.
  • Across the 11 months ending August 2026, Carhartt WIP’s estimated Share of Search among streetwear brands in New Zealand decreased from 22.4% to 21.5%.
  • Across the 11 months ending August 2026, Carhartt WIP’s estimated Share of Search among streetwear brands in New Zealand peaked at 26% in February 2026 and was lowest at 17.5% in November 2025.

How did search popularity change for New Zealand streetwear brands in August 2026?

  1. In August 2026, Stüssy gained estimated Share of Search among streetwear brands in New Zealand, from 11.5% to 12.8%.

  2. In August 2026, Champion gained estimated Share of Search among streetwear brands in New Zealand, from 3.5% to 4.3%.

  3. In August 2026, Carhartt WIP gained estimated Share of Search among streetwear brands in New Zealand, from 20.9% to 21.5%.

  4. In August 2026, Huffer lost estimated Share of Search among streetwear brands in New Zealand, from 60.7% to 57.9%.

  5. Estimated monthly branded searches for Supreme in New Zealand rose 129.8% over 11 measured months, from 840 to 1.9K in August 2026.

  6. Estimated monthly branded searches for Kith in New Zealand fell 16.7% over 11 measured months, from 60 to 50 in August 2026.

How is Carhartt WIP measured?

Brandwave collects information about searches that people make online using Carhartt WIP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • carhartt
  • carhartt australia
  • carhartt cap
  • carhartt carpenter jeans
  • carhartt detroit jacket
  • carhartt hoodie
  • carhartt jacket
  • carhartt jeans
  • carhartt overalls
  • carhartt pants
  • carhartt shirts
  • carhartt shorts
  • carhartt t shirt
  • carhartt vest
  • carhartt wip cap
  • carhartt wip clothing
  • carhartt wip com
  • carhartt wip hoodie
  • carhartt wip near me
  • carhartt wip nz
  • carhartt wip tee
  • carhartt work pants
  • carhartt work wear
  • carharttwip

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How the Brand Demand Index is measured

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