Carhartt WIP vs Huffer:Which is more popular by branded search in New Zealand?
In August 2026, Huffer had more branded searches than Carhartt WIP among streetwear brands in New Zealand. Huffer was estimated to have 33K branded searches compared to Carhartt WIP’s 12.2K, and held a 57.9% Share of Search versus Carhartt WIP’s 21.5%.
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Which is more popular in search, Carhartt WIP or Huffer?
Compare the streetwear labels New Zealanders wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Huffer, Carhartt WIP. The figures are in the table below the chart.
View monthly share of search table
| Month | Huffer | Carhartt WIP | Stüssy | Champion | Supreme | Kith |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.4% | 22.4% | 18.3% | 4% | 1.8% | 0.13% |
| Nov 2025 | 61.1% | 17.5% | 16.9% | 2.8% | 1.6% | 0.14% |
| Dec 2025 | 62.3% | 18.4% | 14.7% | 2.9% | 1.6% | 0.13% |
| Jan 2026 | 51.9% | 25% | 16% | 3.9% | 3% | 0.23% |
| Feb 2026 | 51% | 26% | 15.7% | 4% | 3.2% | 0.14% |
| Mar 2026 | 53.5% | 24.5% | 14.4% | 4.2% | 3.3% | 0.14% |
| Apr 2026 | 55.8% | 23.6% | 12.1% | 3.9% | 4.5% | 0.14% |
| May 2026 | 61.7% | 19.9% | 10.9% | 3.4% | 3.9% | 0.13% |
| Jun 2026 | 63.2% | 19.3% | 10.1% | 3.4% | 3.9% | 0.11% |
| Jul 2026 | 60.7% | 20.9% | 11.5% | 3.5% | 3.2% | 0.12% |
| Aug 2026 | 57.9% | 21.5% | 12.8% | 4.3% | 3.4% | 0.09% |
| Sep 2026 | — | — | — | — | — | — |
How has the Carhartt WIP and Huffer comparison changed over the last 12 months?
3 findings
- Huffer was ahead of Carhartt WIP in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Carhartt WIP’s estimated Share of Search among streetwear brands in New Zealand moved from 22.4% to 21.5%, and its estimated monthly branded searches moved from 10.6K to 12.2K.
- Across the 11 months ending August 2026, Huffer’s estimated Share of Search among streetwear brands in New Zealand moved from 53.4% to 57.9%, and its estimated monthly branded searches moved from 25.1K to 33K.
How did search popularity change for New Zealand streetwear brands in August 2026?
2 changes
In August 2026, Carhartt WIP gained estimated Share of Search among streetwear brands in New Zealand, from 20.9% to 21.5%.
In August 2026, Huffer lost estimated Share of Search among streetwear brands in New Zealand, from 60.7% to 57.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Carhartt WIP’s and Huffer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Carhartt WIP
24 branded search terms
- carhartt
- carhartt australia
- carhartt cap
- carhartt carpenter jeans
- carhartt detroit jacket
- carhartt hoodie
- carhartt jacket
- carhartt jeans
- carhartt overalls
- carhartt pants
- carhartt shirts
- carhartt shorts
- carhartt t shirt
- carhartt vest
- carhartt wip cap
- carhartt wip clothing
- carhartt wip com
- carhartt wip hoodie
- carhartt wip near me
- carhartt wip nz
- carhartt wip tee
- carhartt work pants
- carhartt work wear
- carharttwip
Huffer
28 branded search terms
- huffer
- huffer beanie
- huffer britomart
- huffer cap
- huffer clothing
- huffer co nz
- huffer fleece
- huffer hoodie
- huffer jacket
- huffer jacket womens
- huffer jersey
- huffer near me
- huffer new market
- huffer nz
- huffer online
- huffer outlet store
- huffer puffer
- huffer puffer jacket
- huffer rain jacket
- huffer sale
- huffer shirt
- huffer snowboard jacket
- huffer store
- huffer superdown
- huffer superdown jacket
- huffer sylvia park
- huffer t shirts
- huffer tee
Put your own brand in this comparison
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