Brandwave

How popular isChampion in search?

In August 2026, there were an estimated 2.5K branded searches for Champion in New Zealand which is up 30.2% over the last 11 months. Champion holds 16.8% estimated Share of Search among New Zealand baking brands and is ranked 3rd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Chelsea38.9%
  2. Betty Crocker31.3%
  3. Champion16.8%
  4. Edmonds13%
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Which baking brands compete with Champion?

Champion against baking brands in New Zealand, by month

Share of Search by month for Chelsea, Betty Crocker, Champion, Edmonds. The figures are in the table below the chart.

View monthly share of search table
MonthChelseaBetty CrockerChampionEdmonds
Oct 202550.3%17.8%17.2%14.7%
Nov 202547.8%17.1%17.9%17.3%
Dec 202552.2%16.1%16.8%15%
Jan 202653.7%15.1%16.3%15%
Feb 202648.8%19.4%15.8%16.1%
Mar 202649.1%17.4%17.5%16%
Apr 202646.3%18.5%18.1%17.1%
May 202642.2%25.9%16%15.9%
Jun 202643.5%26%17.4%13%
Jul 202643.2%28.4%15.9%12.5%
Aug 202638.9%31.3%16.8%13%
Sep 2026————

  1. 1.Chelsea

    38.9%

    held 1st · 5.7K estimated branded searches · -0.52% vs prior month · -4.2 points

  2. 2.Betty Crocker

    31.3%

    held 2nd · 4.6K estimated branded searches · +21.4% vs prior month · +2.9 points

  3. 3.Champion

    16.8%

    held 3rd · 2.5K estimated branded searches · +16% vs prior month · +0.8 points

  4. 4.Edmonds

    13%

    held 4th · 1.9K estimated branded searches · +14.5% vs prior month · +0.5 points

Compare search popularity between Champion and its closest rivals

How has branded search demand for Champion changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Champion in New Zealand rose from 1.9K to 2.5K.
  • Across the 11 months ending August 2026, Champion’s estimated Share of Search among baking brands in New Zealand peaked at 18.1% in April 2026 and was lowest at 15.8% in February 2026.

How did search popularity change for New Zealand baking brands in August 2026?

  1. In August 2026, Betty Crocker gained estimated Share of Search among baking brands in New Zealand, from 28.4% to 31.3%.

  2. In August 2026, Champion gained estimated Share of Search among baking brands in New Zealand, from 15.9% to 16.8%.

  3. In August 2026, Chelsea lost estimated Share of Search among baking brands in New Zealand, from 43.2% to 38.9%.

  4. Estimated monthly branded searches for Edmonds in New Zealand rose 18% over 11 measured months, from 1.6K to 1.9K in August 2026.

Which streetwear brands compete with Champion?

Champion against streetwear brands in New Zealand, by month

Share of Search by month for Huffer, Carhartt WIP, Stüssy, Champion, Supreme. The figures are in the table below the chart.

View monthly share of search table
MonthHufferCarhartt WIPStüssyChampionSupremeKith
Oct 202553.4%22.4%18.3%4%1.8%0.13%
Nov 202561.1%17.5%16.9%2.8%1.6%0.14%
Dec 202562.3%18.4%14.7%2.9%1.6%0.13%
Jan 202651.9%25%16%3.9%3%0.23%
Feb 202651%26%15.7%4%3.2%0.14%
Mar 202653.5%24.5%14.4%4.2%3.3%0.14%
Apr 202655.8%23.6%12.1%3.9%4.5%0.14%
May 202661.7%19.9%10.9%3.4%3.9%0.13%
Jun 202663.2%19.3%10.1%3.4%3.9%0.11%
Jul 202660.7%20.9%11.5%3.5%3.2%0.12%
Aug 202657.9%21.5%12.8%4.3%3.4%0.09%
Sep 2026——————

  1. 1.Huffer

    57.9%

    held 1st · 33K estimated branded searches · -9.4% vs prior month · -2.8 points

  2. 2.Carhartt WIP

    21.5%

    held 2nd · 12.2K estimated branded searches · -2.3% vs prior month · +0.6 points

  3. 3.Stüssy

    12.8%

    held 3rd · 7.3K estimated branded searches · +5.8% vs prior month · +1.3 points

  4. 4.Champion

    4.3%

    held 4th · 2.5K estimated branded searches · +16% vs prior month · +0.8 points

  5. 5.Supreme

    3.4%

    held 5th · 1.9K estimated branded searches · +1% vs prior month · +0.2 points

  6. 6.Kith

    0.09%

    held 6th · 50 estimated branded searches · -28.6% vs prior month · 0 points

Compare search popularity between Champion and its closest rivals

How has branded search demand for Champion changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Champion’s estimated Share of Search among streetwear brands in New Zealand peaked at 4.3% in August 2026 and was lowest at 2.8% in November 2025.

How did search popularity change for New Zealand streetwear brands in August 2026?

  1. In August 2026, Stüssy gained estimated Share of Search among streetwear brands in New Zealand, from 11.5% to 12.8%.

  2. In August 2026, Champion gained estimated Share of Search among streetwear brands in New Zealand, from 3.5% to 4.3%.

  3. In August 2026, Carhartt WIP gained estimated Share of Search among streetwear brands in New Zealand, from 20.9% to 21.5%.

  4. In August 2026, Huffer lost estimated Share of Search among streetwear brands in New Zealand, from 60.7% to 57.9%.

  5. Estimated monthly branded searches for Supreme in New Zealand rose 129.8% over 11 measured months, from 840 to 1.9K in August 2026.

  6. Estimated monthly branded searches for Kith in New Zealand fell 16.7% over 11 measured months, from 60 to 50 in August 2026.

How is Champion measured?

Brandwave collects information about searches that people make online using Champion’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms

  • black champion hoodie
  • champion beta flour
  • champion cap
  • champion clothing
  • champion flour
  • champion flour mill
  • champion hoodie
  • champion hoodie mens
  • champion hoodie women
  • champion jumper
  • champion recipe
  • champion reverse weave hoodie
  • champion tee
  • grey champion hoodie
  • hoodie champion red

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How the Brand Demand Index is measured

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