Champion vs Kith:Which is more popular by branded search in New Zealand?
In August 2026, Champion had more branded searches than Kith among streetwear brands in New Zealand. Champion was estimated to have 2.5K branded searches compared to Kith’s 50, and held a 4.3% Share of Search versus Kith’s 0.09%.
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Which is more popular in search, Champion or Kith?
Compare the streetwear labels New Zealanders wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Champion, Kith. The figures are in the table below the chart.
View monthly share of search table
| Month | Huffer | Carhartt WIP | Stüssy | Champion | Supreme | Kith |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.4% | 22.4% | 18.3% | 4% | 1.8% | 0.13% |
| Nov 2025 | 61.1% | 17.5% | 16.9% | 2.8% | 1.6% | 0.14% |
| Dec 2025 | 62.3% | 18.4% | 14.7% | 2.9% | 1.6% | 0.13% |
| Jan 2026 | 51.9% | 25% | 16% | 3.9% | 3% | 0.23% |
| Feb 2026 | 51% | 26% | 15.7% | 4% | 3.2% | 0.14% |
| Mar 2026 | 53.5% | 24.5% | 14.4% | 4.2% | 3.3% | 0.14% |
| Apr 2026 | 55.8% | 23.6% | 12.1% | 3.9% | 4.5% | 0.14% |
| May 2026 | 61.7% | 19.9% | 10.9% | 3.4% | 3.9% | 0.13% |
| Jun 2026 | 63.2% | 19.3% | 10.1% | 3.4% | 3.9% | 0.11% |
| Jul 2026 | 60.7% | 20.9% | 11.5% | 3.5% | 3.2% | 0.12% |
| Aug 2026 | 57.9% | 21.5% | 12.8% | 4.3% | 3.4% | 0.09% |
| Sep 2026 | — | — | — | — | — | — |
How has the Champion and Kith comparison changed over the last 12 months?
3 findings
- Champion was ahead of Kith in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Champion’s estimated Share of Search among streetwear brands in New Zealand moved from 4% to 4.3%, and its estimated monthly branded searches moved from 1.9K to 2.5K.
- Across the 11 months ending August 2026, Kith’s estimated Share of Search among streetwear brands in New Zealand moved from 0.13% to 0.09%, and its estimated monthly branded searches moved from 60 to 50.
How did search popularity change for New Zealand streetwear brands in August 2026?
2 changes
In August 2026, Champion gained estimated Share of Search among streetwear brands in New Zealand, from 3.5% to 4.3%.
Estimated monthly branded searches for Kith in New Zealand fell 16.7% over 11 measured months, from 60 to 50 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Champion’s and Kith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Champion
15 branded search terms
- black champion hoodie
- champion beta flour
- champion cap
- champion clothing
- champion flour
- champion flour mill
- champion hoodie
- champion hoodie mens
- champion hoodie women
- champion jumper
- champion recipe
- champion reverse weave hoodie
- champion tee
- grey champion hoodie
- hoodie champion red
Kith
4 branded search terms
- clothing kith
- kith cap
- kith hoodie
- kith tee
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.