Brandwave

How popular isBetty Crocker in search?

In August 2026, there were an estimated 4.6K branded searches for Betty Crocker in New Zealand which is up 135.4% over the last 11 months. Betty Crocker holds 31.3% estimated Share of Search among New Zealand baking brands and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Chelsea38.9%
  2. Betty Crocker31.3%
  3. Champion16.8%
  4. Edmonds13%
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Which baking brands compete with Betty Crocker?

Betty Crocker against baking brands in New Zealand, by month

Share of Search by month for Chelsea, Betty Crocker, Champion, Edmonds. The figures are in the table below the chart.

View monthly share of search table
MonthChelseaBetty CrockerChampionEdmonds
Oct 202550.3%17.8%17.2%14.7%
Nov 202547.8%17.1%17.9%17.3%
Dec 202552.2%16.1%16.8%15%
Jan 202653.7%15.1%16.3%15%
Feb 202648.8%19.4%15.8%16.1%
Mar 202649.1%17.4%17.5%16%
Apr 202646.3%18.5%18.1%17.1%
May 202642.2%25.9%16%15.9%
Jun 202643.5%26%17.4%13%
Jul 202643.2%28.4%15.9%12.5%
Aug 202638.9%31.3%16.8%13%
Sep 2026————

  1. 1.Chelsea

    38.9%

    held 1st · 5.7K estimated branded searches · -0.52% vs prior month · -4.2 points

  2. 2.Betty Crocker

    31.3%

    held 2nd · 4.6K estimated branded searches · +21.4% vs prior month · +2.9 points

  3. 3.Champion

    16.8%

    held 3rd · 2.5K estimated branded searches · +16% vs prior month · +0.8 points

  4. 4.Edmonds

    13%

    held 4th · 1.9K estimated branded searches · +14.5% vs prior month · +0.5 points

Compare search popularity between Betty Crocker and its closest rivals

How has branded search demand for Betty Crocker changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Betty Crocker in New Zealand rose from 1.9K to 4.6K.
  • Across the 11 months ending August 2026, Betty Crocker’s estimated Share of Search among baking brands in New Zealand increased from 17.8% to 31.3%.
  • Across the 11 months ending August 2026, Betty Crocker’s estimated Share of Search among baking brands in New Zealand peaked at 31.3% in August 2026 and was lowest at 15.1% in January 2026.

How did search popularity change for New Zealand baking brands in August 2026?

  1. In August 2026, Betty Crocker gained estimated Share of Search among baking brands in New Zealand, from 28.4% to 31.3%.

  2. In August 2026, Champion gained estimated Share of Search among baking brands in New Zealand, from 15.9% to 16.8%.

  3. In August 2026, Chelsea lost estimated Share of Search among baking brands in New Zealand, from 43.2% to 38.9%.

  4. Estimated monthly branded searches for Edmonds in New Zealand rose 18% over 11 measured months, from 1.6K to 1.9K in August 2026.

How is Betty Crocker measured?

Brandwave collects information about searches that people make online using Betty Crocker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

23 branded search terms

  • betty crocker
  • betty crocker baking
  • betty crocker brownie mix
  • betty crocker brownies
  • betty crocker butter cream
  • betty crocker cake mix
  • betty crocker chocolate cookie mix
  • betty crocker chocolate cookies
  • betty crocker chocolate frosting
  • betty crocker cookie mix
  • betty crocker cookies
  • betty crocker cupcake mix
  • betty crocker icing
  • betty crocker near me
  • betty crocker nz
  • betty crocker online
  • betty crocker recipe
  • betty crocker sugar
  • betty crocker super moist cake mix
  • bettycrocker
  • bettycrocker baking
  • bettycrocker com
  • bettycrocker recipe

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How the Brand Demand Index is measured

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