Brandwave

How popular isChelsea in search?

In August 2026, there were an estimated 5.7K branded searches for Chelsea in New Zealand which held steady over the last 11 months. Chelsea holds 38.9% estimated Share of Search among New Zealand baking brands and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. Chelsea38.9%
  2. Betty Crocker31.3%
  3. Champion16.8%
  4. Edmonds13%
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Which baking brands compete with Chelsea?

Chelsea against baking brands in New Zealand, by month

Share of Search by month for Chelsea, Betty Crocker, Champion, Edmonds. The figures are in the table below the chart.

View monthly share of search table
MonthChelseaBetty CrockerChampionEdmonds
Oct 202550.3%17.8%17.2%14.7%
Nov 202547.8%17.1%17.9%17.3%
Dec 202552.2%16.1%16.8%15%
Jan 202653.7%15.1%16.3%15%
Feb 202648.8%19.4%15.8%16.1%
Mar 202649.1%17.4%17.5%16%
Apr 202646.3%18.5%18.1%17.1%
May 202642.2%25.9%16%15.9%
Jun 202643.5%26%17.4%13%
Jul 202643.2%28.4%15.9%12.5%
Aug 202638.9%31.3%16.8%13%
Sep 2026————

  1. 1.Chelsea

    38.9%

    held 1st · 5.7K estimated branded searches · -0.52% vs prior month · -4.2 points

  2. 2.Betty Crocker

    31.3%

    held 2nd · 4.6K estimated branded searches · +21.4% vs prior month · +2.9 points

  3. 3.Champion

    16.8%

    held 3rd · 2.5K estimated branded searches · +16% vs prior month · +0.8 points

  4. 4.Edmonds

    13%

    held 4th · 1.9K estimated branded searches · +14.5% vs prior month · +0.5 points

Compare search popularity between Chelsea and its closest rivals

How has branded search demand for Chelsea changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Chelsea in New Zealand held steady, from 5.5K to 5.7K.
  • Across the 11 months ending August 2026, Chelsea’s estimated Share of Search among baking brands in New Zealand decreased from 50.3% to 38.9%.
  • Across the 11 months ending August 2026, Chelsea’s estimated Share of Search among baking brands in New Zealand peaked at 53.7% in January 2026 and was lowest at 38.9% in August 2026.

How did search popularity change for New Zealand baking brands in August 2026?

  1. In August 2026, Betty Crocker gained estimated Share of Search among baking brands in New Zealand, from 28.4% to 31.3%.

  2. In August 2026, Champion gained estimated Share of Search among baking brands in New Zealand, from 15.9% to 16.8%.

  3. In August 2026, Chelsea lost estimated Share of Search among baking brands in New Zealand, from 43.2% to 38.9%.

  4. Estimated monthly branded searches for Edmonds in New Zealand rose 18% over 11 measured months, from 1.6K to 1.9K in August 2026.

How is Chelsea measured?

Brandwave collects information about searches that people make online using Chelsea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • chelsea baking
  • chelsea caster sugar
  • chelsea dark cane sugar
  • chelsea flour
  • chelsea golden syrup
  • chelsea icing sugar
  • chelsea jam setting sugar
  • chelsea raw sugar
  • chelsea recipe
  • chelsea sugar
  • chelsea white sugar
  • sugar chelsea

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How the Brand Demand Index is measured

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