Champion vs Supreme:Which is more popular by branded search in New Zealand?
In August 2026, Champion had more branded searches than Supreme among streetwear brands in New Zealand. Champion was estimated to have 2.5K branded searches compared to Supreme’s 1.9K, and held a 4.3% Share of Search versus Supreme’s 3.4%.
Follow Champion vs Supreme and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Champion or Supreme?
Compare the streetwear labels New Zealanders wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Champion, Supreme. The figures are in the table below the chart.
View monthly share of search table
| Month | Huffer | Carhartt WIP | Stüssy | Champion | Supreme | Kith |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.4% | 22.4% | 18.3% | 4% | 1.8% | 0.13% |
| Nov 2025 | 61.1% | 17.5% | 16.9% | 2.8% | 1.6% | 0.14% |
| Dec 2025 | 62.3% | 18.4% | 14.7% | 2.9% | 1.6% | 0.13% |
| Jan 2026 | 51.9% | 25% | 16% | 3.9% | 3% | 0.23% |
| Feb 2026 | 51% | 26% | 15.7% | 4% | 3.2% | 0.14% |
| Mar 2026 | 53.5% | 24.5% | 14.4% | 4.2% | 3.3% | 0.14% |
| Apr 2026 | 55.8% | 23.6% | 12.1% | 3.9% | 4.5% | 0.14% |
| May 2026 | 61.7% | 19.9% | 10.9% | 3.4% | 3.9% | 0.13% |
| Jun 2026 | 63.2% | 19.3% | 10.1% | 3.4% | 3.9% | 0.11% |
| Jul 2026 | 60.7% | 20.9% | 11.5% | 3.5% | 3.2% | 0.12% |
| Aug 2026 | 57.9% | 21.5% | 12.8% | 4.3% | 3.4% | 0.09% |
| Sep 2026 | — | — | — | — | — | — |
How has the Champion and Supreme comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Supreme took it in April 2026, Champion took it in July 2026.
- Across the 11 months ending August 2026, Champion’s estimated Share of Search among streetwear brands in New Zealand moved from 4% to 4.3%, and its estimated monthly branded searches moved from 1.9K to 2.5K.
- Across the 11 months ending August 2026, Supreme’s estimated Share of Search among streetwear brands in New Zealand moved from 1.8% to 3.4%, and its estimated monthly branded searches moved from 840 to 1.9K.
How did search popularity change for New Zealand streetwear brands in August 2026?
2 changes
In August 2026, Champion gained estimated Share of Search among streetwear brands in New Zealand, from 3.5% to 4.3%.
Estimated monthly branded searches for Supreme in New Zealand rose 129.8% over 11 measured months, from 840 to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Champion’s and Supreme’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Champion
15 branded search terms
- black champion hoodie
- champion beta flour
- champion cap
- champion clothing
- champion flour
- champion flour mill
- champion hoodie
- champion hoodie mens
- champion hoodie women
- champion jumper
- champion recipe
- champion reverse weave hoodie
- champion tee
- grey champion hoodie
- hoodie champion red
Supreme
9 branded search terms
- supreme cap
- supreme clothing
- supreme clothing hat
- supreme clothing jacket
- supreme clothing underwear
- supreme hoodie
- supreme hoodie sale
- supreme tee
- supreme tee shirts
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.