Brandwave

Stone Glacier vs Stoney Creek:Which is more popular?

In October 2026, Stone Glacier had more branded searches than Stoney Creek among hunting clothing brands worldwide. Stone Glacier had about 27,100 branded searches, while Stoney Creek had 4,850. Stone Glacier made up 4.1% of all hunting clothing brand searches we track, and Stoney Creek accounted for 0.74%. When we asked ChatGPT and Google AI Overviews about hunting clothing brands, Stone Glacier appeared in three of the five answers and Stoney Creek in none.

Among hunting clothing brands worldwide in October 2026

Who do people search for more?

Stone Glacier, about 6 searches for every 1 for Stoney Creek

Stone Glacier 27.1K searchesStoney Creek 4.8K searches

Who does AI mention more?

Stone Glacier, mentioned in 3 of 5 answers, Stoney Creek in 0

Stone Glacier in 3 of 5Stoney Creek in 0 of 5

Who does AI recommend more?

Stone Glacier, the only one of the two named

Stone Glacier first in 3Stoney Creek never named

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Top hunting clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stone Glacier was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Stoney Creek did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sitka1st
  2. Kuiu2nd
  3. First Lite3rd
  4. Stone Glacier4th
  5. Forloh5th
  6. ScentLok6th
  7. Ridgeline–
  8. Hunters Element–
  9. Swazi–
  10. Stoney Creek–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kuiu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • First Lite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sitka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Forloh4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stone Glacier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ScentLok1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ridgeline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hunters Element0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swazi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stoney Creek0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hunting clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Stone Glacier or Stoney Creek more popular in search?

This chart shows how often people search Google for Stone Glacier and Stoney Creek by name. Each line represents a brand's share of searches for all ten hunting clothing brands we track, month by month, from English-language searches worldwide.

Stone Glacier and Stoney Creek among hunting clothing brands worldwide, by month

Share of searches by month for Stone Glacier, Stoney Creek. The figures are in the table below the chart.

View monthly share of searches table
MonthKuiuFirst LiteStone GlacierRidgelineScentLokHunters ElementSitkaSwaziStoney CreekForloh
Nov 202557.2%25.5%4.2%2.3%4.2%1.5%2.8%0.73%0.75%0.69%
Dec 202563%18.8%4.6%3.8%2.5%1.7%3.1%0.79%0.84%0.75%
Jan 202664.2%15.8%5.8%3.9%2.1%2.1%2.6%1.2%1.3%0.94%
Feb 202665.3%16.1%5.9%3.3%1.8%2.6%1.8%1%1.3%0.94%
Mar 202661.9%15.2%6.8%3.8%1.7%4.5%2%1.1%2.1%0.9%
Apr 202661.3%15%6.7%3.1%1.3%5.5%2%1.4%2.5%1.1%
May 202663.7%15.7%5.7%2.2%1.4%5.7%1.1%1.4%2.2%0.92%
Jun 202659.5%14.6%8%3.7%1.6%5.3%1.3%1.4%3.7%0.87%
Jul 202663%15.5%7%2.1%2.1%4.6%1.1%1.2%2.3%1.1%
Aug 202661.1%22.3%5.5%1.7%2.5%3%1.1%0.78%1.3%0.73%
Sep 202667.9%16.7%5%2.3%2.7%1.8%1.2%0.85%0.89%0.66%
Oct 202668.7%16.8%4.1%2.8%2.8%1.2%1.2%1.1%0.74%0.55%

How has branded search for Stone Glacier and Stoney Creek changed worldwide over the last 12 months?

3 findings

How did search popularity change for hunting clothing brands worldwide in October 2026?

2 changes

  1. In October 2026, Stone Glacier lost share of searches among hunting clothing brands worldwide, from 5% to 4.1%.

  2. Stoney Creek’s share of searches among hunting clothing brands worldwide has lost ground for 3 months in a row, from 2.3% to 0.74% in October 2026.

How are Stone Glacier’s and Stoney Creek’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Stone Glacier’s and Stoney Creek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Stone Glacier

1 branded search term

  • stone glacier

Stoney Creek

3 branded search terms

  • stoney creek clothing
  • stoney creek hunting
  • stoney creek jacket

How the Brand Demand Index is measured

Other head-to-heads among hunting clothing brands

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