Brandwave

How popular isRidgeline in search?

In September 2026, there were an estimated 60.5K branded searches for Ridgeline worldwide which held steady over the last 12 months. Ridgeline holds 11.3% estimated Share of Search among hunting clothing brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kuiu68.7%
  2. First Lite16.9%
  3. Ridgeline11.3%
  4. Hunters Element1.8%
  5. Sitka1.2%
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Which hunting clothing brands compete with Ridgeline?

Ridgeline against hunting clothing brands worldwide, by month

Share of Search by month for Kuiu, First Lite, Ridgeline. The figures are in the table below the chart.

View monthly share of search table
MonthKuiuFirst LiteRidgelineHunters ElementSitka
Oct 202567.4%20.2%9.1%1.5%1.8%
Nov 202559.3%26.5%9.7%1.6%2.9%
Dec 202563.4%19%12.8%1.7%3.1%
Jan 202663.9%15.7%15.7%2.1%2.6%
Feb 202664.1%15.8%15.8%2.6%1.7%
Mar 202658.2%14.3%21.3%4.3%1.9%
Apr 202657.7%14.2%21.1%5.2%1.9%
May 202662.5%15.4%15.4%5.6%1.1%
Jun 202660.4%14.8%18.1%5.4%1.3%
Jul 202663.1%15.5%15.5%4.6%1.1%
Aug 202662.6%22.9%10.3%3.1%1.1%
Sep 202668.7%16.9%11.3%1.8%1.2%
  1. 1.Kuiu

    68.7%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +6.1 points.

  2. 2.First Lite

    16.9%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -6 points.

  3. 3.Ridgeline

    11.3%

    Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1 points.

  4. Held 4th. 9.9K estimated branded searches, -33.1% vs prior month. Share -1.2 points.

  5. 5.Sitka

    1.2%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare search popularity between Ridgeline and its closest rivals

How has branded search demand for Ridgeline changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ridgeline worldwide held steady at 60.5K.
  • Across the 12 months ending September 2026, Ridgeline’s estimated Share of Search among hunting clothing brands worldwide increased from 9.1% to 11.3%.
  • Across the 12 months ending September 2026, Ridgeline’s estimated Share of Search among hunting clothing brands worldwide peaked at 21.3% in March 2026 and was lowest at 9.1% in October 2025.

How did search popularity change for hunting clothing brands worldwide in September 2026?

  1. In September 2026, Kuiu gained estimated Share of Search among hunting clothing brands worldwide, from 62.6% to 68.7%.

  2. In September 2026, Ridgeline gained estimated Share of Search among hunting clothing brands worldwide, from 10.3% to 11.3%.

  3. In September 2026, First Lite lost estimated Share of Search among hunting clothing brands worldwide, from 22.9% to 16.9%.

  4. In September 2026, Hunters Element lost estimated Share of Search among hunting clothing brands worldwide, from 3.1% to 1.8%.

  5. Estimated monthly branded searches for Sitka worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.

Where does Ridgeline compete?

Ridgeline is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Camo hunting clothing brands4th of 68.8%Show ranking
Hunting clothing brands3rd of 511.3%Shown above

How is Ridgeline measured?

Brandwave collects information about searches that people make online using Ridgeline’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ridgeline

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How the Brand Demand Index is measured

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Is Ridgeline your brand?

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