Brandwave

How popular isScentLok?

In October 2026, people searched for ScentLok by name about 18,100 times worldwide, a 45.3% decrease from the previous year. These searches made up 2.8% of all global hunting clothing brand searches, placing ScentLok fifth out of ten brands. When we asked both ChatGPT and Google AI Overviews about hunting clothing brands, ScentLok appeared in one of the five answers and was the sixth most recommended of the ten.

Search and AI answers in October 2026

ScentLok is the fifth most searched of 10 competitors and the sixth most recommended in the AI answers we collected.

  1. KuiuShare of searches 68.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. First LiteShare of searches 16.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. Stone GlacierShare of searches 4.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. RidgelineShare of searches 2.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ScentLokShare of searches 2.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top hunting clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ScentLok was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. ScentLok is the sixth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sitka1st
  2. Kuiu2nd
  3. First Lite3rd
  4. Stone Glacier4th
  5. Forloh5th
  6. ScentLok6th
  7. Ridgeline–
  8. Hunters Element–
  9. Swazi–
  10. Stoney Creek–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kuiu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • First Lite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sitka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Forloh4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stone Glacier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ScentLok1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ridgeline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hunters Element0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swazi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stoney Creek0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hunting clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

How often do people search for ScentLok compared with other hunting clothing brands worldwide?

ScentLok against hunting clothing brands worldwide, by month

Share of searches by month for Kuiu, First Lite, Stone Glacier, Ridgeline, ScentLok. The figures are in the table below the chart.

View monthly share of searches table
MonthKuiuFirst LiteStone GlacierRidgelineScentLokHunters ElementSitkaSwaziStoney CreekForloh
Nov 202557.2%25.5%4.2%2.3%4.2%1.5%2.8%0.73%0.75%0.69%
Dec 202563%18.8%4.6%3.8%2.5%1.7%3.1%0.79%0.84%0.75%
Jan 202664.2%15.8%5.8%3.9%2.1%2.1%2.6%1.2%1.3%0.94%
Feb 202665.3%16.1%5.9%3.3%1.8%2.6%1.8%1%1.3%0.94%
Mar 202661.9%15.2%6.8%3.8%1.7%4.5%2%1.1%2.1%0.9%
Apr 202661.3%15%6.7%3.1%1.3%5.5%2%1.4%2.5%1.1%
May 202663.7%15.7%5.7%2.2%1.4%5.7%1.1%1.4%2.2%0.92%
Jun 202659.5%14.6%8%3.7%1.6%5.3%1.3%1.4%3.7%0.87%
Jul 202663%15.5%7%2.1%2.1%4.6%1.1%1.2%2.3%1.1%
Aug 202661.1%22.3%5.5%1.7%2.5%3%1.1%0.78%1.3%0.73%
Sep 202667.9%16.7%5%2.3%2.7%1.8%1.2%0.85%0.89%0.66%
Oct 202668.7%16.8%4.1%2.8%2.8%1.2%1.2%1.1%0.74%0.55%

  1. 1.Kuiu

    68.7%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +0.8 points.

  2. 2.First Lite

    16.8%

    Held 2nd. 110K estimated branded searches, +21.5% vs prior month. Share +0.1 points.

  3. 3.Stone Glacier

    4.1%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Ridgeline

    2.8%

    Moved from 5th to 4th. 18.4K estimated branded searches, +48.1% vs prior month. Share +0.5 points.

  5. 5.ScentLok

    2.8%

    Moved from 4th to 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

  6. 6.Hunters Element

    1.2%

    Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  7. 7.Sitka

    1.2%

    Held 7th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

  8. 8.Swazi

    1.1%

    Moved from 9th to 8th. 7K estimated branded searches, +52.1% vs prior month. Share +0.2 points.

  9. 9.Stoney Creek

    0.74%

    Moved from 8th to 9th. 4.8K estimated branded searches, +0.21% vs prior month. Share -0.2 points.

  10. 10.Forloh

    0.55%

    Held 10th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between ScentLok and its closest rivals

Every comparison with ScentLok

9 comparisons

How has branded search demand for ScentLok changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for ScentLok worldwide fell from 33.1K to 18.1K.
  • Across the 12 months ending October 2026, ScentLok’s share of searches among hunting clothing brands worldwide decreased from 4.2% to 2.8%.
  • Across the 12 months ending October 2026, ScentLok’s share of searches among hunting clothing brands worldwide peaked at 4.2% in November 2025 and was lowest at 1.3% in April 2026.
  • Across the 12 months ending October 2026, ScentLok fell from 3rd to 5th among hunting clothing brands worldwide.

How did search popularity change for hunting clothing brands worldwide in October 2026?

6 changes

  1. In October 2026, Ridgeline overtook ScentLok to rank 4th among hunting clothing brands worldwide, with 2.8% of the searches.

  2. In October 2026, Kuiu gained share of searches among hunting clothing brands worldwide, from 67.9% to 68.7%.

  3. In October 2026, Stone Glacier lost share of searches among hunting clothing brands worldwide, from 5% to 4.1%.

  4. In October 2026, Hunters Element lost share of searches among hunting clothing brands worldwide, from 1.8% to 1.2%.

  5. ScentLok’s share of searches among hunting clothing brands worldwide has gained ground for 3 months in a row, from 2.1% to 2.8% in October 2026.

  6. Stoney Creek’s share of searches among hunting clothing brands worldwide has lost ground for 3 months in a row, from 2.3% to 0.74% in October 2026.

How are ScentLok’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using ScentLok’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • scentlok

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