ScentLok vs Stone Glacier:Which is more popular?
In October 2026, Stone Glacier had more branded searches than ScentLok among hunting clothing brands worldwide. Stone Glacier had about 27,100 branded searches, while ScentLok had 18,100. Stone Glacier made up 4.1% of all hunting clothing brand searches we track, and ScentLok accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about hunting clothing brands, Stone Glacier appeared in three of the five answers and ScentLok in one. Stone Glacier was mentioned before ScentLok in three out of four answers that named either.
Who do people search for more?
Stone Glacier, about 50% more searches than ScentLok
Who does AI mention more?
Stone Glacier, mentioned in 3 of 5 answers, ScentLok in 1
Who does AI recommend more?
Stone Glacier, named ahead of ScentLok in 3 of 4 answers
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Top hunting clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stone Glacier was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ScentLok was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Stone Glacier was listed before ScentLok in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sitka1st
Kuiu2nd
First Lite3rd- Stone Glacier4th
Forloh5th
ScentLok6th
Ridgeline–
Hunters Element–
Swazi–
Stoney Creek–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kuiu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- First Lite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sitka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Forloh4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Stone Glacier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ScentLok1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ridgeline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hunters Element0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Swazi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stoney Creek0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hunting clothing brands
5 answers
Asked ChatGPT
“Which hunting clothing brand should I buy?”
Asked ChatGPT
“What are the best hunting clothing brands?”
Asked ChatGPT
“What's the best hunting clothing brand for cold weather hunts?”
Searched Google, AI Overview
“hunting clothing brands”
Searched Google, AI Overview
“best hunting clothes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is ScentLok or Stone Glacier more popular in search?
This chart shows how often people search Google for ScentLok and Stone Glacier by name. Each line represents a brand's share of searches for all ten hunting clothing brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Stone Glacier, ScentLok. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kuiu | First Lite | Stone Glacier | Ridgeline | ScentLok | Hunters Element | Sitka | Swazi | Stoney Creek | Forloh |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 57.2% | 25.5% | 4.2% | 2.3% | 4.2% | 1.5% | 2.8% | 0.73% | 0.75% | 0.69% |
| Dec 2025 | 63% | 18.8% | 4.6% | 3.8% | 2.5% | 1.7% | 3.1% | 0.79% | 0.84% | 0.75% |
| Jan 2026 | 64.2% | 15.8% | 5.8% | 3.9% | 2.1% | 2.1% | 2.6% | 1.2% | 1.3% | 0.94% |
| Feb 2026 | 65.3% | 16.1% | 5.9% | 3.3% | 1.8% | 2.6% | 1.8% | 1% | 1.3% | 0.94% |
| Mar 2026 | 61.9% | 15.2% | 6.8% | 3.8% | 1.7% | 4.5% | 2% | 1.1% | 2.1% | 0.9% |
| Apr 2026 | 61.3% | 15% | 6.7% | 3.1% | 1.3% | 5.5% | 2% | 1.4% | 2.5% | 1.1% |
| May 2026 | 63.7% | 15.7% | 5.7% | 2.2% | 1.4% | 5.7% | 1.1% | 1.4% | 2.2% | 0.92% |
| Jun 2026 | 59.5% | 14.6% | 8% | 3.7% | 1.6% | 5.3% | 1.3% | 1.4% | 3.7% | 0.87% |
| Jul 2026 | 63% | 15.5% | 7% | 2.1% | 2.1% | 4.6% | 1.1% | 1.2% | 2.3% | 1.1% |
| Aug 2026 | 61.1% | 22.3% | 5.5% | 1.7% | 2.5% | 3% | 1.1% | 0.78% | 1.3% | 0.73% |
| Sep 2026 | 67.9% | 16.7% | 5% | 2.3% | 2.7% | 1.8% | 1.2% | 0.85% | 0.89% | 0.66% |
| Oct 2026 | 68.7% | 16.8% | 4.1% | 2.8% | 2.8% | 1.2% | 1.2% | 1.1% | 0.74% | 0.55% |
How has branded search for ScentLok and Stone Glacier changed worldwide over the last 12 months?
3 findings
- Stone Glacier was ahead of ScentLok in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, ScentLok’s share of searches among hunting clothing brands worldwide moved from 4.2% to 2.8%, and its estimated monthly branded searches moved from 33.1K to 18.1K.
- Across the 12 months ending October 2026, Stone Glacier’s share of searches among hunting clothing brands worldwide moved from 4.2% to 4.1%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for hunting clothing brands worldwide in October 2026?
3 changes
In October 2026, Ridgeline overtook ScentLok to rank 4th among hunting clothing brands worldwide, with 2.8% of the searches.
In October 2026, Stone Glacier lost share of searches among hunting clothing brands worldwide, from 5% to 4.1%.
ScentLok’s share of searches among hunting clothing brands worldwide has gained ground for 3 months in a row, from 2.1% to 2.8% in October 2026.
How are ScentLok’s and Stone Glacier’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ScentLok’s and Stone Glacier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ScentLok
1 branded search term
- scentlok
Stone Glacier
1 branded search term
- stone glacier
Other head-to-heads among hunting clothing brands
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