Brandwave

Hunting clothing brands:Which are searched most?

In September 2026, Kuiu was the most searched among hunting clothing brands worldwide, with an estimated 368K branded searches and 68.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kuiu68.7%
  2. First Lite16.9%
  3. Ridgeline11.3%
  4. Hunters Element1.8%
  5. Sitka1.2%

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Share of SearchLeaderboard

Compare the hunting clothing brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hunting clothing brands worldwide, by month

Share of Search by month for Kuiu, First Lite, Ridgeline. The figures are in the table below the chart.

View monthly share of search table
MonthKuiuFirst LiteRidgelineHunters ElementSitka
Oct 202567.4%20.2%9.1%1.5%1.8%
Nov 202559.3%26.5%9.7%1.6%2.9%
Dec 202563.4%19%12.8%1.7%3.1%
Jan 202663.9%15.7%15.7%2.1%2.6%
Feb 202664.1%15.8%15.8%2.6%1.7%
Mar 202658.2%14.3%21.3%4.3%1.9%
Apr 202657.7%14.2%21.1%5.2%1.9%
May 202662.5%15.4%15.4%5.6%1.1%
Jun 202660.4%14.8%18.1%5.4%1.3%
Jul 202663.1%15.5%15.5%4.6%1.1%
Aug 202662.6%22.9%10.3%3.1%1.1%
Sep 202668.7%16.9%11.3%1.8%1.2%

This month’s ranking, September 2026

  1. 1.Kuiu

    68.7%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +6.1 points.

  2. 2.First Lite

    16.9%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -6 points.

  3. 3.Ridgeline

    11.3%

    Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1 points.

  4. 4.Hunters Element

    1.8%

    Held 4th. 9.9K estimated branded searches, -33.1% vs prior month. Share -1.2 points.

  5. 5.Sitka

    1.2%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among hunting clothing brands worldwide?

In September 2026, Kuiu was the most searched among hunting clothing brands worldwide, with an estimated 368K branded searches and 68.7% estimated Share of Search within this set. First Lite is in 2nd place, 51.8 percentage points behind at 16.9% Share of Search.

Global hunting clothing brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kuiu67.4% → 68.7%68.7%Sep 202657.7%Apr 20261st
First Lite20.2% → 16.9%26.5%Nov 202514.2%Apr 20262nd
Ridgeline9.1% → 11.3%21.3%Mar 20269.1%Oct 20253rd
Hunters Element1.5% → 1.8%5.6%May 20261.5%Oct 20255th → 4th
Sitka1.8% → 1.2%3.1%Dec 20251.1%May 20264th → 5th

Each finding as a sentence

  • Across the 12 months ending September 2026, Kuiu’s estimated Share of Search among hunting clothing brands worldwide increased from 67.4% to 68.7%.
  • Across the 12 months ending September 2026, First Lite’s estimated Share of Search among hunting clothing brands worldwide decreased from 20.2% to 16.9%.
  • Across the 12 months ending September 2026, Ridgeline’s estimated Share of Search among hunting clothing brands worldwide increased from 9.1% to 11.3%.
  • Across the 12 months ending September 2026, Sitka’s estimated Share of Search among hunting clothing brands worldwide decreased from 1.8% to 1.2%.
  • Across the 12 months ending September 2026, Kuiu’s estimated Share of Search among hunting clothing brands worldwide peaked at 68.7% in September 2026 and was lowest at 57.7% in April 2026.
  • Across the 12 months ending September 2026, First Lite’s estimated Share of Search among hunting clothing brands worldwide peaked at 26.5% in November 2025 and was lowest at 14.2% in April 2026.
  • Across the 12 months ending September 2026, Ridgeline’s estimated Share of Search among hunting clothing brands worldwide peaked at 21.3% in March 2026 and was lowest at 9.1% in October 2025.
  • Across the 12 months ending September 2026, Hunters Element’s estimated Share of Search among hunting clothing brands worldwide peaked at 5.6% in May 2026 and was lowest at 1.5% in October 2025.
  • Across the 12 months ending September 2026, Sitka’s estimated Share of Search among hunting clothing brands worldwide peaked at 3.1% in December 2025 and was lowest at 1.1% in May 2026.
  • Across the 12 months ending September 2026, Hunters Element rose from 5th to 4th among hunting clothing brands worldwide.
  • Across the 12 months ending September 2026, Sitka fell from 4th to 5th among hunting clothing brands worldwide.

How did search popularity change for hunting clothing brands worldwide in September 2026?

  1. In September 2026, Kuiu gained estimated Share of Search among hunting clothing brands worldwide, from 62.6% to 68.7%.

  2. In September 2026, Ridgeline gained estimated Share of Search among hunting clothing brands worldwide, from 10.3% to 11.3%.

  3. In September 2026, First Lite lost estimated Share of Search among hunting clothing brands worldwide, from 22.9% to 16.9%.

  4. In September 2026, Hunters Element lost estimated Share of Search among hunting clothing brands worldwide, from 3.1% to 1.8%.

  5. Estimated monthly branded searches for Sitka worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.

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