Brandwave

How popular isForloh?

In September 2026, people searched for Forloh by name about 3,600 times worldwide, an 18.2% decrease from the previous year. These searches made up 0.64% of all global hunting clothing brand searches, placing Forloh seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about hunting clothing brands, Forloh appeared in four of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Forloh is the seventh most searched of 7 competitors and the fifth most recommended in AI answers.

  1. KuiuShare of searches 65%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. First LiteShare of searches 16%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. RidgelineShare of searches 10.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Stone GlacierShare of searches 4.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. ForlohShare of searches 0.64%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th

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Top hunting clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Forloh was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Forloh is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sitka1st
  2. Kuiu2nd
  3. First Lite3rd
  4. Stone Glacier4th
  5. Forloh5th
  6. Ridgeline–
  7. Hunters Element–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kuiu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • First Lite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sitka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Forloh4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stone Glacier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ridgeline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hunters Element0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hunting clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which hunting clothing brands compete with Forloh?

Forloh against hunting clothing brands worldwide, by month

Share of searches by month for Kuiu, First Lite, Ridgeline, Stone Glacier, Forloh. The figures are in the table below the chart.

View monthly share of searches table
MonthKuiuFirst LiteRidgelineStone GlacierHunters ElementSitkaForloh
Oct 202563.8%19.1%8.6%4.7%1.4%1.7%0.62%
Nov 202556.4%25.2%9.3%4.1%1.5%2.8%0.68%
Dec 202560.2%18%12.1%4.4%1.6%3%0.72%
Jan 202659.9%14.7%14.7%5.4%2%2.4%0.88%
Feb 202660.1%14.8%14.8%5.4%2.4%1.6%0.87%
Mar 202654.3%13.3%19.9%6%4%1.8%0.79%
Apr 202653.7%13.2%19.7%5.9%4.8%1.8%0.94%
May 202658.7%14.4%14.4%5.3%5.3%1.1%0.85%
Jun 202655.4%13.6%16.6%7.4%5%1.2%0.81%
Jul 202658.4%14.4%14.4%6.4%4.3%1%1%
Aug 202658.9%21.5%9.7%5.3%2.9%1.1%0.7%
Sep 202665%16%10.7%4.8%1.7%1.2%0.64%
  1. 1.Kuiu

    65%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +6.1 points.

  2. Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -5.5 points.

  3. 3.Ridgeline

    10.7%

    Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1 points.

  4. Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. Held 5th. 9.9K estimated branded searches, -33.1% vs prior month. Share -1.1 points.

  6. 6.Sitka

    1.2%

    Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  7. 7.Forloh

    0.64%

    Held 7th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Forloh and its closest rivals

Every comparison with Forloh

6 comparisons

How has branded search demand for Forloh changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Forloh worldwide fell from 4.4K to 3.6K.
  • Across the 12 months ending September 2026, Forloh’s share of searches among hunting clothing brands worldwide held steady, from 0.62% to 0.64%.

How did search popularity change for hunting clothing brands worldwide in September 2026?

6 changes
  1. In September 2026, Kuiu gained share of searches among hunting clothing brands worldwide, from 58.9% to 65%.

  2. In September 2026, Ridgeline gained share of searches among hunting clothing brands worldwide, from 9.7% to 10.7%.

  3. In September 2026, First Lite lost share of searches among hunting clothing brands worldwide, from 21.5% to 16%.

  4. In September 2026, Hunters Element lost share of searches among hunting clothing brands worldwide, from 2.9% to 1.7%.

  5. In September 2026, Stone Glacier lost share of searches among hunting clothing brands worldwide, from 5.3% to 4.8%.

  6. Estimated monthly branded searches for Sitka worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.

How are Forloh’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Forloh’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • forloh

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How the Brand Demand Index is measured

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Is Forloh your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.