How popular isKuiu in search?
In September 2026, there were an estimated 368K branded searches for Kuiu worldwide which is down 18.2% over the last 12 months. Kuiu holds 68.7% estimated Share of Search among hunting clothing brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kuiu68.7%
First Lite16.9%
Ridgeline11.3%
Hunters Element1.8%Sitka1.2%
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Which hunting clothing brands compete with Kuiu?
Share of Search by month for Kuiu, First Lite, Ridgeline. The figures are in the table below the chart.
View monthly share of search table
| Month | Kuiu | First Lite | Ridgeline | Hunters Element | Sitka |
|---|---|---|---|---|---|
| Oct 2025 | 67.4% | 20.2% | 9.1% | 1.5% | 1.8% |
| Nov 2025 | 59.3% | 26.5% | 9.7% | 1.6% | 2.9% |
| Dec 2025 | 63.4% | 19% | 12.8% | 1.7% | 3.1% |
| Jan 2026 | 63.9% | 15.7% | 15.7% | 2.1% | 2.6% |
| Feb 2026 | 64.1% | 15.8% | 15.8% | 2.6% | 1.7% |
| Mar 2026 | 58.2% | 14.3% | 21.3% | 4.3% | 1.9% |
| Apr 2026 | 57.7% | 14.2% | 21.1% | 5.2% | 1.9% |
| May 2026 | 62.5% | 15.4% | 15.4% | 5.6% | 1.1% |
| Jun 2026 | 60.4% | 14.8% | 18.1% | 5.4% | 1.3% |
| Jul 2026 | 63.1% | 15.5% | 15.5% | 4.6% | 1.1% |
| Aug 2026 | 62.6% | 22.9% | 10.3% | 3.1% | 1.1% |
| Sep 2026 | 68.7% | 16.9% | 11.3% | 1.8% | 1.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.7% | 368K | +22.3% | +6.1 points | |
| 2, held 2nd | 16.9% | 90.5K | -17.7% | -6 points | |
| 3, held 3rd | 11.3% | 60.5K | +22.2% | +1 points | |
| 4, held 4th | 1.8% | 9.9K | -33.1% | -1.2 points | |
| 5, held 5th | 1.2% | 6.6K | +22.2% | +0.1 points |
1.
Kuiu68.7%
Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +6.1 points.
16.9%
Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -6 points.
11.3%
Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1 points.
1.8%
Held 4th. 9.9K estimated branded searches, -33.1% vs prior month. Share -1.2 points.
5.
1.2%
Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
Compare search popularity between Kuiu and its closest rivals
How has branded search demand for Kuiu changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kuiu worldwide fell from 450K to 368K.
- Across the 12 months ending September 2026, Kuiu’s estimated Share of Search among hunting clothing brands worldwide increased from 67.4% to 68.7%.
- Across the 12 months ending September 2026, Kuiu’s estimated Share of Search among hunting clothing brands worldwide peaked at 68.7% in September 2026 and was lowest at 57.7% in April 2026.
How did search popularity change for hunting clothing brands worldwide in September 2026?
5 changes
In September 2026, Kuiu gained estimated Share of Search among hunting clothing brands worldwide, from 62.6% to 68.7%.
In September 2026, Ridgeline gained estimated Share of Search among hunting clothing brands worldwide, from 10.3% to 11.3%.
In September 2026, First Lite lost estimated Share of Search among hunting clothing brands worldwide, from 22.9% to 16.9%.
In September 2026, Hunters Element lost estimated Share of Search among hunting clothing brands worldwide, from 3.1% to 1.8%.
Estimated monthly branded searches for Sitka worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.
Where does Kuiu compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hunting gear brands | 2nd of 6 | 15.2% | Show ranking |
| Camo hunting clothing brands | 1st of 6 | 53.8% | Show ranking |
| Hunting clothing brands | 1st of 5 | 68.7% | Shown above |
How is Kuiu measured?
Brandwave collects information about searches that people make online using Kuiu’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kuiu
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Is Kuiu your brand?
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