Brandwave

How popular isStoney Creek?

In October 2026, people searched for Stoney Creek by name about 4,850 times worldwide, a 17.4% decrease from the previous year. These searches made up 0.74% of all global hunting clothing brand searches, placing Stoney Creek ninth out of ten brands. When we asked both ChatGPT and Google AI Overviews about hunting clothing brands, Stoney Creek did not appear in any of the answers.

Search and AI answers in October 2026

Stoney Creek is the ninth most searched of 10 competitors and not named in the AI answers we collected.

  1. KuiuShare of searches 68.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. First LiteShare of searches 16.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. Stone GlacierShare of searches 4.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. RidgelineShare of searches 2.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Stoney CreekShare of searches 0.74%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top hunting clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stoney Creek did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sitka1st
  2. Kuiu2nd
  3. First Lite3rd
  4. Stone Glacier4th
  5. Forloh5th
  6. ScentLok6th
  7. Ridgeline–
  8. Hunters Element–
  9. Swazi–
  10. Stoney Creek–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kuiu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • First Lite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sitka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Forloh4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stone Glacier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ScentLok1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ridgeline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hunters Element0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swazi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stoney Creek0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hunting clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

How often do people search for Stoney Creek compared with other hunting clothing brands worldwide?

Stoney Creek against hunting clothing brands worldwide, by month

Share of searches by month for Kuiu, First Lite, Stone Glacier, Ridgeline, ScentLok, Stoney Creek. The figures are in the table below the chart.

View monthly share of searches table
MonthKuiuFirst LiteStone GlacierRidgelineScentLokHunters ElementSitkaSwaziStoney CreekForloh
Nov 202557.2%25.5%4.2%2.3%4.2%1.5%2.8%0.73%0.75%0.69%
Dec 202563%18.8%4.6%3.8%2.5%1.7%3.1%0.79%0.84%0.75%
Jan 202664.2%15.8%5.8%3.9%2.1%2.1%2.6%1.2%1.3%0.94%
Feb 202665.3%16.1%5.9%3.3%1.8%2.6%1.8%1%1.3%0.94%
Mar 202661.9%15.2%6.8%3.8%1.7%4.5%2%1.1%2.1%0.9%
Apr 202661.3%15%6.7%3.1%1.3%5.5%2%1.4%2.5%1.1%
May 202663.7%15.7%5.7%2.2%1.4%5.7%1.1%1.4%2.2%0.92%
Jun 202659.5%14.6%8%3.7%1.6%5.3%1.3%1.4%3.7%0.87%
Jul 202663%15.5%7%2.1%2.1%4.6%1.1%1.2%2.3%1.1%
Aug 202661.1%22.3%5.5%1.7%2.5%3%1.1%0.78%1.3%0.73%
Sep 202667.9%16.7%5%2.3%2.7%1.8%1.2%0.85%0.89%0.66%
Oct 202668.7%16.8%4.1%2.8%2.8%1.2%1.2%1.1%0.74%0.55%

  1. 1.Kuiu

    68.7%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +0.8 points.

  2. 2.First Lite

    16.8%

    Held 2nd. 110K estimated branded searches, +21.5% vs prior month. Share +0.1 points.

  3. 3.Stone Glacier

    4.1%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Ridgeline

    2.8%

    Moved from 5th to 4th. 18.4K estimated branded searches, +48.1% vs prior month. Share +0.5 points.

  5. 5.ScentLok

    2.8%

    Moved from 4th to 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

  6. 6.Hunters Element

    1.2%

    Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  7. 7.Sitka

    1.2%

    Held 7th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

  8. 8.Swazi

    1.1%

    Moved from 9th to 8th. 7K estimated branded searches, +52.1% vs prior month. Share +0.2 points.

  9. 9.Stoney Creek

    0.74%

    Moved from 8th to 9th. 4.8K estimated branded searches, +0.21% vs prior month. Share -0.2 points.

  10. 10.Forloh

    0.55%

    Held 10th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Stoney Creek and its closest rivals

Every comparison with Stoney Creek

9 comparisons

How has branded search demand for Stoney Creek changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Stoney Creek worldwide fell from 5.9K to 4.8K.
  • Across the 12 months ending October 2026, Stoney Creek’s share of searches among hunting clothing brands worldwide peaked at 3.7% in June 2026 and was lowest at 0.74% in October 2026.
  • Across the 12 months ending October 2026, Stoney Creek fell from 8th to 9th among hunting clothing brands worldwide.

How did search popularity change for hunting clothing brands worldwide in October 2026?

6 changes

  1. In October 2026, Ridgeline overtook ScentLok to rank 4th among hunting clothing brands worldwide, with 2.8% of the searches.

  2. In October 2026, Kuiu gained share of searches among hunting clothing brands worldwide, from 67.9% to 68.7%.

  3. In October 2026, Stone Glacier lost share of searches among hunting clothing brands worldwide, from 5% to 4.1%.

  4. In October 2026, Hunters Element lost share of searches among hunting clothing brands worldwide, from 1.8% to 1.2%.

  5. ScentLok’s share of searches among hunting clothing brands worldwide has gained ground for 3 months in a row, from 2.1% to 2.8% in October 2026.

  6. Stoney Creek’s share of searches among hunting clothing brands worldwide has lost ground for 3 months in a row, from 2.3% to 0.74% in October 2026.

How are Stoney Creek’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Stoney Creek’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stoney creek clothing
  • stoney creek hunting
  • stoney creek jacket

Do you work for Stoney Creek? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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