First Lite vs Stoney Creek:Which is searched more?
In September 2026, First Lite had more branded searches than Stoney Creek among camo hunting clothing brands worldwide. First Lite had about 90,500 branded searches, while Stoney Creek had 74,000. First Lite made up 11.5% of all camo hunting clothing brand searches we track, and Stoney Creek accounted for 9.4%. These are worldwide searches for English-language branded terms.
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Is First Lite or Stoney Creek more popular in search?
Compare the camo hunting clothing brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for First Lite, Stoney Creek. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kuiu | Swazi | First Lite | Stoney Creek | Ridgeline | ScentLok | Hunters Element | Sitka |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 20.8% | 14% | 7.7% | 6.3% | 2.3% | 1% | 1.3% |
| Nov 2025 | 43.6% | 16% | 19.5% | 7.2% | 7.2% | 3.2% | 1.2% | 2.2% |
| Dec 2025 | 44.7% | 20% | 13.4% | 7.3% | 9% | 2.2% | 1.2% | 2.2% |
| Jan 2026 | 38.9% | 26.1% | 9.6% | 11.7% | 9.6% | 1.3% | 1.3% | 1.6% |
| Feb 2026 | 39.1% | 26.2% | 9.6% | 11.8% | 9.6% | 1% | 1.6% | 1% |
| Mar 2026 | 22.6% | 50.4% | 5.5% | 10.1% | 8.3% | 0.6% | 1.7% | 0.74% |
| Apr 2026 | 29.2% | 35.6% | 7.2% | 13.1% | 10.7% | 0.64% | 2.6% | 0.96% |
| May 2026 | 32.5% | 32.5% | 8% | 14.7% | 8% | 0.71% | 2.9% | 0.58% |
| Jun 2026 | 30.9% | 30.9% | 7.6% | 17% | 9.3% | 0.83% | 2.8% | 0.68% |
| Jul 2026 | 34.6% | 28.4% | 8.5% | 15.6% | 8.5% | 1.1% | 2.5% | 0.62% |
| Aug 2026 | 40.2% | 22% | 14.7% | 12.1% | 6.6% | 1.6% | 2% | 0.72% |
| Sep 2026 | 46.6% | 20.9% | 11.5% | 9.4% | 7.7% | 1.9% | 1.3% | 0.84% |
How has the First Lite and Stoney Creek comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Stoney Creek took it in January 2026, First Lite took it in August 2026.
- Across the 12 months ending September 2026, First Lite’s share of searches among camo hunting clothing brands worldwide moved from 14% to 11.5%, and its estimated monthly branded searches moved from 135K to 90.5K.
- Across the 12 months ending September 2026, Stoney Creek’s share of searches among camo hunting clothing brands worldwide moved from 7.7% to 9.4%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for camo hunting clothing brands worldwide in September 2026?
2 changes
In September 2026, First Lite lost share of searches among camo hunting clothing brands worldwide, from 14.7% to 11.5%.
In September 2026, Stoney Creek lost share of searches among camo hunting clothing brands worldwide, from 12.1% to 9.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using First Lite’s and Stoney Creek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
First Lite
1 branded search term
- first lite
Stoney Creek
1 branded search term
- stoney creek
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