Brandwave

How popular isSitka in search?

In September 2026, there were an estimated 6.6K branded searches for Sitka worldwide which is down 45.5% over the last 12 months. Sitka holds 1.2% estimated Share of Search among hunting clothing brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kuiu68.7%
  2. First Lite16.9%
  3. Ridgeline11.3%
  4. Hunters Element1.8%
  5. Sitka1.2%
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Which hunting clothing brands compete with Sitka?

Sitka against hunting clothing brands worldwide, by month

Share of Search by month for Kuiu, First Lite, Ridgeline, Sitka. The figures are in the table below the chart.

View monthly share of search table
MonthKuiuFirst LiteRidgelineHunters ElementSitka
Oct 202567.4%20.2%9.1%1.5%1.8%
Nov 202559.3%26.5%9.7%1.6%2.9%
Dec 202563.4%19%12.8%1.7%3.1%
Jan 202663.9%15.7%15.7%2.1%2.6%
Feb 202664.1%15.8%15.8%2.6%1.7%
Mar 202658.2%14.3%21.3%4.3%1.9%
Apr 202657.7%14.2%21.1%5.2%1.9%
May 202662.5%15.4%15.4%5.6%1.1%
Jun 202660.4%14.8%18.1%5.4%1.3%
Jul 202663.1%15.5%15.5%4.6%1.1%
Aug 202662.6%22.9%10.3%3.1%1.1%
Sep 202668.7%16.9%11.3%1.8%1.2%

  1. 1.Kuiu

    68.7%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +6.1 points.

  2. 2.First Lite

    16.9%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -6 points.

  3. 3.Ridgeline

    11.3%

    Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1 points.

  4. 4.Hunters Element

    1.8%

    Held 4th. 9.9K estimated branded searches, -33.1% vs prior month. Share -1.2 points.

  5. 5.Sitka

    1.2%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare search popularity between Sitka and its closest rivals

Every comparison with Sitka

How has branded search demand for Sitka changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sitka worldwide fell from 12.1K to 6.6K.
  • Across the 12 months ending September 2026, Sitka’s estimated Share of Search among hunting clothing brands worldwide decreased from 1.8% to 1.2%.
  • Across the 12 months ending September 2026, Sitka’s estimated Share of Search among hunting clothing brands worldwide peaked at 3.1% in December 2025 and was lowest at 1.1% in May 2026.
  • Across the 12 months ending September 2026, Sitka fell from 4th to 5th among hunting clothing brands worldwide.

How did search popularity change for hunting clothing brands worldwide in September 2026?

  1. In September 2026, Kuiu gained estimated Share of Search among hunting clothing brands worldwide, from 62.6% to 68.7%.

  2. In September 2026, Ridgeline gained estimated Share of Search among hunting clothing brands worldwide, from 10.3% to 11.3%.

  3. In September 2026, First Lite lost estimated Share of Search among hunting clothing brands worldwide, from 22.9% to 16.9%.

  4. In September 2026, Hunters Element lost estimated Share of Search among hunting clothing brands worldwide, from 3.1% to 1.8%.

  5. Estimated monthly branded searches for Sitka worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.

Where does Sitka compete?

Sitka is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hunting gear brands5th of 60.27%Show ranking
Camo hunting clothing brands6th of 60.96%Show ranking
Hunting clothing brands5th of 51.2%Shown above

How is Sitka measured?

Brandwave collects information about searches that people make online using Sitka’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sitka camo

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How the Brand Demand Index is measured

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