Sitka vs Stone Glacier:Which is more popular?
In September 2026, Stone Glacier had more branded searches than Sitka among hunting clothing brands worldwide. Stone Glacier had about 27,100 branded searches, while Sitka had 6,600. Stone Glacier made up 4.8% of all hunting clothing brand searches we track, and Sitka accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about hunting clothing brands, Sitka appeared in all five answers and Stone Glacier in three. Sitka was mentioned before Stone Glacier in every answer.
Who do people search for more?
Stone Glacier, about 4 searches for every 1 for Sitka
Who does AI mention more?
Sitka, mentioned in every answer we collected
Who does AI recommend more?
Sitka, named ahead of Stone Glacier in every answer
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Top hunting clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sitka appeared in all five answers. Stone Glacier was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sitka was listed before Stone Glacier in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Sitka1st
Kuiu2nd
First Lite3rd- Stone Glacier4th
Forloh5th
Ridgeline–
Hunters Element–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kuiu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- First Lite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sitka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Forloh4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Stone Glacier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ridgeline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hunters Element0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hunting clothing brands
5 answers
Asked ChatGPT
“Which hunting clothing brand should I buy?”
Asked ChatGPT
“What are the best hunting clothing brands?”
Asked ChatGPT
“What's the best hunting clothing brand for cold weather hunts?”
Searched Google, AI Overview
“hunting clothing brands”
Searched Google, AI Overview
“best hunting clothes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Sitka or Stone Glacier more popular in search?
This chart shows how often people search Google for Sitka and Stone Glacier by name. Each line represents a brand's share of searches for all seven hunting clothing brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Stone Glacier, Sitka. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kuiu | First Lite | Ridgeline | Stone Glacier | Hunters Element | Sitka | Forloh |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.8% | 19.1% | 8.6% | 4.7% | 1.4% | 1.7% | 0.62% |
| Nov 2025 | 56.4% | 25.2% | 9.3% | 4.1% | 1.5% | 2.8% | 0.68% |
| Dec 2025 | 60.2% | 18% | 12.1% | 4.4% | 1.6% | 3% | 0.72% |
| Jan 2026 | 59.9% | 14.7% | 14.7% | 5.4% | 2% | 2.4% | 0.88% |
| Feb 2026 | 60.1% | 14.8% | 14.8% | 5.4% | 2.4% | 1.6% | 0.87% |
| Mar 2026 | 54.3% | 13.3% | 19.9% | 6% | 4% | 1.8% | 0.79% |
| Apr 2026 | 53.7% | 13.2% | 19.7% | 5.9% | 4.8% | 1.8% | 0.94% |
| May 2026 | 58.7% | 14.4% | 14.4% | 5.3% | 5.3% | 1.1% | 0.85% |
| Jun 2026 | 55.4% | 13.6% | 16.6% | 7.4% | 5% | 1.2% | 0.81% |
| Jul 2026 | 58.4% | 14.4% | 14.4% | 6.4% | 4.3% | 1% | 1% |
| Aug 2026 | 58.9% | 21.5% | 9.7% | 5.3% | 2.9% | 1.1% | 0.7% |
| Sep 2026 | 65% | 16% | 10.7% | 4.8% | 1.7% | 1.2% | 0.64% |
How has the Sitka and Stone Glacier comparison changed over the last 12 months?
3 findings
- Stone Glacier was ahead of Sitka in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sitka’s share of searches among hunting clothing brands worldwide moved from 1.7% to 1.2%, and its estimated monthly branded searches moved from 12.1K to 6.6K.
- Across the 12 months ending September 2026, Stone Glacier’s share of searches among hunting clothing brands worldwide moved from 4.7% to 4.8%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for hunting clothing brands worldwide in September 2026?
2 changes
In September 2026, Stone Glacier lost share of searches among hunting clothing brands worldwide, from 5.3% to 4.8%.
Estimated monthly branded searches for Sitka worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Sitka’s and Stone Glacier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sitka
1 branded search term
- sitka camo
Stone Glacier
1 branded search term
- stone glacier
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