Kuiu vs Stone Glacier:Which is more popular?
In September 2026, Kuiu had more branded searches than Stone Glacier among hunting clothing brands worldwide. Kuiu had about 368,000 branded searches, while Stone Glacier had 27,100. Kuiu made up 65% of all hunting clothing brand searches we track, and Stone Glacier accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about hunting clothing brands, Kuiu appeared in all five answers and Stone Glacier in three. Kuiu was mentioned before Stone Glacier in every answer.
Who do people search for more?
Kuiu, about 14 searches for every 1 for Stone Glacier
Who does AI mention more?
Kuiu, mentioned in every answer we collected
Who does AI recommend more?
Kuiu, named ahead of Stone Glacier in every answer
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Top hunting clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kuiu appeared in all five answers. Stone Glacier was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kuiu was listed before Stone Glacier in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sitka1st- Kuiu2nd
First Lite3rd
Stone Glacier4th
Forloh5th
Ridgeline–
Hunters Element–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kuiu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- First Lite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sitka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Forloh4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Stone Glacier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ridgeline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hunters Element0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hunting clothing brands
5 answers
Asked ChatGPT
“Which hunting clothing brand should I buy?”
Asked ChatGPT
“What are the best hunting clothing brands?”
Asked ChatGPT
“What's the best hunting clothing brand for cold weather hunts?”
Searched Google, AI Overview
“hunting clothing brands”
Searched Google, AI Overview
“best hunting clothes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Kuiu or Stone Glacier more popular in search?
This chart shows how often people search Google for Kuiu and Stone Glacier by name. Each line represents a brand's share of searches for all seven hunting clothing brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kuiu, Stone Glacier. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kuiu | First Lite | Ridgeline | Stone Glacier | Hunters Element | Sitka | Forloh |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.8% | 19.1% | 8.6% | 4.7% | 1.4% | 1.7% | 0.62% |
| Nov 2025 | 56.4% | 25.2% | 9.3% | 4.1% | 1.5% | 2.8% | 0.68% |
| Dec 2025 | 60.2% | 18% | 12.1% | 4.4% | 1.6% | 3% | 0.72% |
| Jan 2026 | 59.9% | 14.7% | 14.7% | 5.4% | 2% | 2.4% | 0.88% |
| Feb 2026 | 60.1% | 14.8% | 14.8% | 5.4% | 2.4% | 1.6% | 0.87% |
| Mar 2026 | 54.3% | 13.3% | 19.9% | 6% | 4% | 1.8% | 0.79% |
| Apr 2026 | 53.7% | 13.2% | 19.7% | 5.9% | 4.8% | 1.8% | 0.94% |
| May 2026 | 58.7% | 14.4% | 14.4% | 5.3% | 5.3% | 1.1% | 0.85% |
| Jun 2026 | 55.4% | 13.6% | 16.6% | 7.4% | 5% | 1.2% | 0.81% |
| Jul 2026 | 58.4% | 14.4% | 14.4% | 6.4% | 4.3% | 1% | 1% |
| Aug 2026 | 58.9% | 21.5% | 9.7% | 5.3% | 2.9% | 1.1% | 0.7% |
| Sep 2026 | 65% | 16% | 10.7% | 4.8% | 1.7% | 1.2% | 0.64% |
How has the Kuiu and Stone Glacier comparison changed over the last 12 months?
3 findings
- Kuiu was ahead of Stone Glacier in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kuiu’s share of searches among hunting clothing brands worldwide moved from 63.8% to 65%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, Stone Glacier’s share of searches among hunting clothing brands worldwide moved from 4.7% to 4.8%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for hunting clothing brands worldwide in September 2026?
2 changes
In September 2026, Kuiu gained share of searches among hunting clothing brands worldwide, from 58.9% to 65%.
In September 2026, Stone Glacier lost share of searches among hunting clothing brands worldwide, from 5.3% to 4.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kuiu’s and Stone Glacier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kuiu
1 branded search term
- kuiu
Stone Glacier
1 branded search term
- stone glacier
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