How popular isStone Glacier?
In September 2026, people searched for Stone Glacier by name about 27,100 times worldwide, an 18.1% decrease from the previous year. These searches made up 4.8% of all global hunting clothing brand searches, placing Stone Glacier fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about hunting clothing brands, Stone Glacier appeared in three of the five answers and was the fourth most recommended of the seven.
Stone Glacier is the fourth most searched of 7 competitors and the fourth most recommended in AI answers.
KuiuShare of searches 65%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
First LiteShare of searches 16%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
RidgelineShare of searches 10.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Stone GlacierShare of searches 4.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Hunters ElementShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top hunting clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stone Glacier was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Stone Glacier is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sitka1st- Kuiu2nd
- First Lite3rd
- Stone Glacier4th
Forloh5th- Ridgeline–
- Hunters Element–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kuiu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- First Lite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sitka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Forloh4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Stone Glacier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ridgeline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hunters Element0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hunting clothing brands
5 answers
Asked ChatGPT
“Which hunting clothing brand should I buy?”
Asked ChatGPT
“What are the best hunting clothing brands?”
Asked ChatGPT
“What's the best hunting clothing brand for cold weather hunts?”
Searched Google, AI Overview
“hunting clothing brands”
Searched Google, AI Overview
“best hunting clothes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which hunting clothing brands compete with Stone Glacier?
Share of searches by month for Kuiu, First Lite, Ridgeline, Stone Glacier. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kuiu | First Lite | Ridgeline | Stone Glacier | Hunters Element | Sitka | Forloh |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.8% | 19.1% | 8.6% | 4.7% | 1.4% | 1.7% | 0.62% |
| Nov 2025 | 56.4% | 25.2% | 9.3% | 4.1% | 1.5% | 2.8% | 0.68% |
| Dec 2025 | 60.2% | 18% | 12.1% | 4.4% | 1.6% | 3% | 0.72% |
| Jan 2026 | 59.9% | 14.7% | 14.7% | 5.4% | 2% | 2.4% | 0.88% |
| Feb 2026 | 60.1% | 14.8% | 14.8% | 5.4% | 2.4% | 1.6% | 0.87% |
| Mar 2026 | 54.3% | 13.3% | 19.9% | 6% | 4% | 1.8% | 0.79% |
| Apr 2026 | 53.7% | 13.2% | 19.7% | 5.9% | 4.8% | 1.8% | 0.94% |
| May 2026 | 58.7% | 14.4% | 14.4% | 5.3% | 5.3% | 1.1% | 0.85% |
| Jun 2026 | 55.4% | 13.6% | 16.6% | 7.4% | 5% | 1.2% | 0.81% |
| Jul 2026 | 58.4% | 14.4% | 14.4% | 6.4% | 4.3% | 1% | 1% |
| Aug 2026 | 58.9% | 21.5% | 9.7% | 5.3% | 2.9% | 1.1% | 0.7% |
| Sep 2026 | 65% | 16% | 10.7% | 4.8% | 1.7% | 1.2% | 0.64% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65% | 368K | +22.3% | +6.1 points | |
| 2, held 2nd | 16% | 90.5K | -17.7% | -5.5 points | |
| 3, held 3rd | 10.7% | 60.5K | +22.2% | +1 points | |
| 4, held 4th | 4.8% | 27.1K | 0% | -0.5 points | |
| 5, held 5th | 1.7% | 9.9K | -33.1% | -1.1 points | |
| 6, held 6th | 1.2% | 6.6K | +22.2% | +0.1 points | |
| 7, held 7th | 0.64% | 3.6K | 0% | -0.1 points |
1.
Kuiu65%
Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +6.1 points.
16%
Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -5.5 points.
10.7%
Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1 points.
4.8%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.5 points.
1.7%
Held 5th. 9.9K estimated branded searches, -33.1% vs prior month. Share -1.1 points.
6.
Sitka1.2%
Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
7.
Forloh0.64%
Held 7th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare popularity between Stone Glacier and its closest rivals
Every comparison with Stone Glacier
6 comparisons
How has branded search demand for Stone Glacier changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Stone Glacier worldwide fell from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Stone Glacier’s share of searches among hunting clothing brands worldwide peaked at 7.4% in June 2026 and was lowest at 4.1% in November 2025.
How did search popularity change for hunting clothing brands worldwide in September 2026?
6 changes
In September 2026, Kuiu gained share of searches among hunting clothing brands worldwide, from 58.9% to 65%.
In September 2026, Ridgeline gained share of searches among hunting clothing brands worldwide, from 9.7% to 10.7%.
In September 2026, First Lite lost share of searches among hunting clothing brands worldwide, from 21.5% to 16%.
In September 2026, Hunters Element lost share of searches among hunting clothing brands worldwide, from 2.9% to 1.7%.
In September 2026, Stone Glacier lost share of searches among hunting clothing brands worldwide, from 5.3% to 4.8%.
Estimated monthly branded searches for Sitka worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.
How are Stone Glacier’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Stone Glacier’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- stone glacier
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