How popular isFirst Lite in search?
In September 2026, there were an estimated 90.5K branded searches for First Lite worldwide which is down 33% over the last 12 months. First Lite holds 16.9% estimated Share of Search among hunting clothing brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kuiu68.7%
First Lite16.9%
Ridgeline11.3%
Hunters Element1.8%Sitka1.2%
Follow First Lite and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which hunting clothing brands compete with First Lite?
Share of Search by month for Kuiu, First Lite, Ridgeline. The figures are in the table below the chart.
View monthly share of search table
| Month | Kuiu | First Lite | Ridgeline | Hunters Element | Sitka |
|---|---|---|---|---|---|
| Oct 2025 | 67.4% | 20.2% | 9.1% | 1.5% | 1.8% |
| Nov 2025 | 59.3% | 26.5% | 9.7% | 1.6% | 2.9% |
| Dec 2025 | 63.4% | 19% | 12.8% | 1.7% | 3.1% |
| Jan 2026 | 63.9% | 15.7% | 15.7% | 2.1% | 2.6% |
| Feb 2026 | 64.1% | 15.8% | 15.8% | 2.6% | 1.7% |
| Mar 2026 | 58.2% | 14.3% | 21.3% | 4.3% | 1.9% |
| Apr 2026 | 57.7% | 14.2% | 21.1% | 5.2% | 1.9% |
| May 2026 | 62.5% | 15.4% | 15.4% | 5.6% | 1.1% |
| Jun 2026 | 60.4% | 14.8% | 18.1% | 5.4% | 1.3% |
| Jul 2026 | 63.1% | 15.5% | 15.5% | 4.6% | 1.1% |
| Aug 2026 | 62.6% | 22.9% | 10.3% | 3.1% | 1.1% |
| Sep 2026 | 68.7% | 16.9% | 11.3% | 1.8% | 1.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.7% | 368K | +22.3% | +6.1 points | |
| 2, held 2nd | 16.9% | 90.5K | -17.7% | -6 points | |
| 3, held 3rd | 11.3% | 60.5K | +22.2% | +1 points | |
| 4, held 4th | 1.8% | 9.9K | -33.1% | -1.2 points | |
| 5, held 5th | 1.2% | 6.6K | +22.2% | +0.1 points |
1.
Kuiu68.7%
Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +6.1 points.
16.9%
Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -6 points.
11.3%
Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1 points.
1.8%
Held 4th. 9.9K estimated branded searches, -33.1% vs prior month. Share -1.2 points.
5.
1.2%
Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
Compare search popularity between First Lite and its closest rivals
Every comparison with First Lite
16 comparisons
- Adidas vs First Lite
- Ariat vs First Lite
- Bombas vs First Lite
- Burton vs First Lite
- Carhartt vs First Lite
- Castelli vs First Lite
- Columbia vs First Lite
- First Lite vs FootJoy
- First Lite vs Kuiu
- First Lite vs Ridgeline
- Darn Tough vs First Lite
- Feetures vs First Lite
- First Lite vs Hunters Element
- First Lite vs Sitka
- First Lite vs Wigwam
- First Lite vs Icebreaker
How has branded search demand for First Lite changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for First Lite worldwide fell from 135K to 90.5K.
- Across the 12 months ending September 2026, First Lite’s estimated Share of Search among hunting clothing brands worldwide decreased from 20.2% to 16.9%.
- Across the 12 months ending September 2026, First Lite’s estimated Share of Search among hunting clothing brands worldwide peaked at 26.5% in November 2025 and was lowest at 14.2% in April 2026.
How did search popularity change for hunting clothing brands worldwide in September 2026?
5 changes
In September 2026, Kuiu gained estimated Share of Search among hunting clothing brands worldwide, from 62.6% to 68.7%.
In September 2026, Ridgeline gained estimated Share of Search among hunting clothing brands worldwide, from 10.3% to 11.3%.
In September 2026, First Lite lost estimated Share of Search among hunting clothing brands worldwide, from 22.9% to 16.9%.
In September 2026, Hunters Element lost estimated Share of Search among hunting clothing brands worldwide, from 3.1% to 1.8%.
Estimated monthly branded searches for Sitka worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.
Where does First Lite compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Base Layer brands | 8th of 8 | 0.38% | Show ranking |
| Merino wool sock brands | 3rd of 7 | 6.8% | Show ranking |
| Hunting clothing brands | 2nd of 5 | 16.9% | Shown above |
How is First Lite measured?
Brandwave collects information about searches that people make online using First Lite’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- first lite
Do you work for First Lite? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is First Lite your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.