First Lite vs Sitka:Which is searched more?
In September 2026, First Lite had more branded searches than Sitka among hunting clothing brands worldwide. First Lite was estimated to have 90.5K branded searches compared to Sitka’s 6.6K, and held a 16.9% Share of Search versus Sitka’s 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, First Lite or Sitka?
Compare the hunting clothing brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for First Lite, Sitka. The figures are in the table below the chart.
View monthly share of search table
| Month | Kuiu | First Lite | Ridgeline | Hunters Element | Sitka |
|---|---|---|---|---|---|
| Oct 2025 | 67.4% | 20.2% | 9.1% | 1.5% | 1.8% |
| Nov 2025 | 59.3% | 26.5% | 9.7% | 1.6% | 2.9% |
| Dec 2025 | 63.4% | 19% | 12.8% | 1.7% | 3.1% |
| Jan 2026 | 63.9% | 15.7% | 15.7% | 2.1% | 2.6% |
| Feb 2026 | 64.1% | 15.8% | 15.8% | 2.6% | 1.7% |
| Mar 2026 | 58.2% | 14.3% | 21.3% | 4.3% | 1.9% |
| Apr 2026 | 57.7% | 14.2% | 21.1% | 5.2% | 1.9% |
| May 2026 | 62.5% | 15.4% | 15.4% | 5.6% | 1.1% |
| Jun 2026 | 60.4% | 14.8% | 18.1% | 5.4% | 1.3% |
| Jul 2026 | 63.1% | 15.5% | 15.5% | 4.6% | 1.1% |
| Aug 2026 | 62.6% | 22.9% | 10.3% | 3.1% | 1.1% |
| Sep 2026 | 68.7% | 16.9% | 11.3% | 1.8% | 1.2% |
How has the First Lite and Sitka comparison changed over the last 12 months?
3 findings
- First Lite was ahead of Sitka in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, First Lite’s estimated Share of Search among hunting clothing brands worldwide moved from 20.2% to 16.9%, and its estimated monthly branded searches moved from 135K to 90.5K.
- Across the 12 months ending September 2026, Sitka’s estimated Share of Search among hunting clothing brands worldwide moved from 1.8% to 1.2%, and its estimated monthly branded searches moved from 12.1K to 6.6K.
How did search popularity change for hunting clothing brands worldwide in September 2026?
2 changes
In September 2026, First Lite lost estimated Share of Search among hunting clothing brands worldwide, from 22.9% to 16.9%.
Estimated monthly branded searches for Sitka worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.
Other head-to-heads among hunting clothing brands
How each brand is measured
Brandwave collects information about searches that people make online using First Lite’s and Sitka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
First Lite
1 branded search term
- first lite
Sitka
1 branded search term
- sitka camo
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.