Brandwave

First Lite vs Forloh:Which is more popular?

In September 2026, First Lite had more branded searches than Forloh among hunting clothing brands worldwide. First Lite had about 90,500 branded searches, while Forloh had 3,600. First Lite made up 16% of all hunting clothing brand searches we track, and Forloh accounted for 0.64%. When we asked ChatGPT and Google AI Overviews about hunting clothing brands, First Lite appeared in all five answers and Forloh in four. First Lite was mentioned before Forloh in four out of five answers.

Among hunting clothing brands worldwide in September 2026

Who do people search for more?

First Lite, about 25 searches for every 1 for Forloh

First Lite 90.5K searchesForloh 3.6K searches

Who does AI mention more?

First Lite, mentioned in every answer we collected

First Lite in 5 of 5Forloh in 4 of 5

Who does AI recommend more?

First Lite, named ahead of Forloh in 4 of 5 answers

First Lite first in 4Forloh first in 1

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Top hunting clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, First Lite appeared in all five answers. Forloh was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. First Lite was listed before Forloh in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sitka1st
  2. Kuiu2nd
  3. First Lite3rd
  4. Stone Glacier4th
  5. Forloh5th
  6. Ridgeline–
  7. Hunters Element–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kuiu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • First Lite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sitka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Forloh4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stone Glacier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ridgeline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hunters Element0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hunting clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is First Lite or Forloh more popular in search?

This chart shows how often people search Google for First Lite and Forloh by name. Each line represents a brand's share of searches for all seven hunting clothing brands we track, month by month, from English-language searches worldwide.

First Lite and Forloh among hunting clothing brands worldwide, by month

Share of searches by month for First Lite, Forloh. The figures are in the table below the chart.

View monthly share of searches table
MonthKuiuFirst LiteRidgelineStone GlacierHunters ElementSitkaForloh
Oct 202563.8%19.1%8.6%4.7%1.4%1.7%0.62%
Nov 202556.4%25.2%9.3%4.1%1.5%2.8%0.68%
Dec 202560.2%18%12.1%4.4%1.6%3%0.72%
Jan 202659.9%14.7%14.7%5.4%2%2.4%0.88%
Feb 202660.1%14.8%14.8%5.4%2.4%1.6%0.87%
Mar 202654.3%13.3%19.9%6%4%1.8%0.79%
Apr 202653.7%13.2%19.7%5.9%4.8%1.8%0.94%
May 202658.7%14.4%14.4%5.3%5.3%1.1%0.85%
Jun 202655.4%13.6%16.6%7.4%5%1.2%0.81%
Jul 202658.4%14.4%14.4%6.4%4.3%1%1%
Aug 202658.9%21.5%9.7%5.3%2.9%1.1%0.7%
Sep 202665%16%10.7%4.8%1.7%1.2%0.64%

How has the First Lite and Forloh comparison changed over the last 12 months?

3 findings
  • First Lite was ahead of Forloh in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, First Lite’s share of searches among hunting clothing brands worldwide moved from 19.1% to 16%, and its estimated monthly branded searches moved from 135K to 90.5K.
  • Across the 12 months ending September 2026, Forloh’s share of searches among hunting clothing brands worldwide moved from 0.62% to 0.64%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

How did search popularity change for hunting clothing brands worldwide in September 2026?

2 changes

  1. In September 2026, First Lite lost share of searches among hunting clothing brands worldwide, from 21.5% to 16%.

  2. Estimated monthly branded searches for Forloh worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using First Lite’s and Forloh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

First Lite

1 branded search term

  • first lite

Forloh

1 branded search term

  • forloh

How the Brand Demand Index is measured

Other head-to-heads among hunting clothing brands

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