First Lite vs Ridgeline:Which is searched more?
In September 2026, First Lite had more branded searches than Ridgeline among hunting clothing brands worldwide. First Lite was estimated to have 90.5K branded searches compared to Ridgeline’s 60.5K, and held a 16.9% Share of Search versus Ridgeline’s 11.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, First Lite or Ridgeline?
Compare the hunting clothing brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for First Lite, Ridgeline. The figures are in the table below the chart.
View monthly share of search table
| Month | Kuiu | First Lite | Ridgeline | Hunters Element | Sitka |
|---|---|---|---|---|---|
| Oct 2025 | 67.4% | 20.2% | 9.1% | 1.5% | 1.8% |
| Nov 2025 | 59.3% | 26.5% | 9.7% | 1.6% | 2.9% |
| Dec 2025 | 63.4% | 19% | 12.8% | 1.7% | 3.1% |
| Jan 2026 | 63.9% | 15.7% | 15.7% | 2.1% | 2.6% |
| Feb 2026 | 64.1% | 15.8% | 15.8% | 2.6% | 1.7% |
| Mar 2026 | 58.2% | 14.3% | 21.3% | 4.3% | 1.9% |
| Apr 2026 | 57.7% | 14.2% | 21.1% | 5.2% | 1.9% |
| May 2026 | 62.5% | 15.4% | 15.4% | 5.6% | 1.1% |
| Jun 2026 | 60.4% | 14.8% | 18.1% | 5.4% | 1.3% |
| Jul 2026 | 63.1% | 15.5% | 15.5% | 4.6% | 1.1% |
| Aug 2026 | 62.6% | 22.9% | 10.3% | 3.1% | 1.1% |
| Sep 2026 | 68.7% | 16.9% | 11.3% | 1.8% | 1.2% |
How has the First Lite and Ridgeline comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Ridgeline took it in March 2026, First Lite took it in August 2026.
- Across the 12 months ending September 2026, First Lite’s estimated Share of Search among hunting clothing brands worldwide moved from 20.2% to 16.9%, and its estimated monthly branded searches moved from 135K to 90.5K.
- Across the 12 months ending September 2026, Ridgeline’s estimated Share of Search among hunting clothing brands worldwide moved from 9.1% to 11.3%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for hunting clothing brands worldwide in September 2026?
2 changes
In September 2026, Ridgeline gained estimated Share of Search among hunting clothing brands worldwide, from 10.3% to 11.3%.
In September 2026, First Lite lost estimated Share of Search among hunting clothing brands worldwide, from 22.9% to 16.9%.
Other head-to-heads among hunting clothing brands
How each brand is measured
Brandwave collects information about searches that people make online using First Lite’s and Ridgeline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
First Lite
1 branded search term
- first lite
Ridgeline
1 branded search term
- ridgeline
Put your own brand in this comparison
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