ScentLok vs Sitka:Which is searched more?
In September 2026, ScentLok had more branded searches than Sitka among camo hunting clothing brands worldwide. ScentLok had about 14,800 branded searches, while Sitka had 6,600. ScentLok made up 1.9% of all camo hunting clothing brand searches we track, and Sitka accounted for 0.84%. These are worldwide searches for English-language branded terms.
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Is ScentLok or Sitka more popular in search?
Compare the camo hunting clothing brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for ScentLok, Sitka. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kuiu | Swazi | First Lite | Stoney Creek | Ridgeline | ScentLok | Hunters Element | Sitka |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 20.8% | 14% | 7.7% | 6.3% | 2.3% | 1% | 1.3% |
| Nov 2025 | 43.6% | 16% | 19.5% | 7.2% | 7.2% | 3.2% | 1.2% | 2.2% |
| Dec 2025 | 44.7% | 20% | 13.4% | 7.3% | 9% | 2.2% | 1.2% | 2.2% |
| Jan 2026 | 38.9% | 26.1% | 9.6% | 11.7% | 9.6% | 1.3% | 1.3% | 1.6% |
| Feb 2026 | 39.1% | 26.2% | 9.6% | 11.8% | 9.6% | 1% | 1.6% | 1% |
| Mar 2026 | 22.6% | 50.4% | 5.5% | 10.1% | 8.3% | 0.6% | 1.7% | 0.74% |
| Apr 2026 | 29.2% | 35.6% | 7.2% | 13.1% | 10.7% | 0.64% | 2.6% | 0.96% |
| May 2026 | 32.5% | 32.5% | 8% | 14.7% | 8% | 0.71% | 2.9% | 0.58% |
| Jun 2026 | 30.9% | 30.9% | 7.6% | 17% | 9.3% | 0.83% | 2.8% | 0.68% |
| Jul 2026 | 34.6% | 28.4% | 8.5% | 15.6% | 8.5% | 1.1% | 2.5% | 0.62% |
| Aug 2026 | 40.2% | 22% | 14.7% | 12.1% | 6.6% | 1.6% | 2% | 0.72% |
| Sep 2026 | 46.6% | 20.9% | 11.5% | 9.4% | 7.7% | 1.9% | 1.3% | 0.84% |
How has the ScentLok and Sitka comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Sitka took it in January 2026, ScentLok took it in May 2026.
- Across the 12 months ending September 2026, ScentLok’s share of searches among camo hunting clothing brands worldwide moved from 2.3% to 1.9%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
- Across the 12 months ending September 2026, Sitka’s share of searches among camo hunting clothing brands worldwide moved from 1.3% to 0.84%, and its estimated monthly branded searches moved from 12.1K to 6.6K.
How did search popularity change for camo hunting clothing brands worldwide in September 2026?
2 changes
ScentLok’s share of searches among camo hunting clothing brands worldwide has gained ground for 3 months in a row, from 0.83% to 1.9% in September 2026.
Estimated monthly branded searches for Sitka worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ScentLok’s and Sitka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among camo hunting clothing brands
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