Brandwave

How popular isScentLok?

In September 2026, people searched for ScentLok by name about 14,800 times worldwide, a 33.3% decrease from the previous year. These searches made up 1.9% of all global camo hunting clothing brand searches, placing ScentLok sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about camo hunting clothing brands, ScentLok appeared in two of the four answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

ScentLok is the sixth most searched of 8 competitors and the fourth most recommended in AI answers.

  1. KuiuShare of searches 46.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  2. SwaziShare of searches 20.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. First LiteShare of searches 11.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. Stoney CreekShare of searches 9.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. ScentLokShare of searches 1.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

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Top camo hunting clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, ScentLok was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. ScentLok is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. First Lite1st
  2. Sitka2nd
  3. Kuiu3rd
  4. ScentLok4th
  5. Swazi–
  6. Stoney Creek–
  7. Ridgeline–
  8. Hunters Element–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kuiu4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • First Lite4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sitka3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ScentLok2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Swazi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stoney Creek0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ridgeline0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hunters Element0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about camo hunting clothing brands

4 answers

  • Asked ChatGPT

    “Which camo hunting clothing brand should I buy?”

    1. 1Sitka
    2. 2First Lite
    3. 3Kuiu

  • Asked ChatGPT

    “What are the best camo hunting clothing brands?”

    1. 1Sitka
    2. 2First Lite
    3. 3Kuiu
    4. 4ScentLok

  • Asked ChatGPT

    “What's the best camo hunting clothing brand for quiet field hunting?”

    1. 1First Lite
    2. 2Sitka
    3. 3Kuiu
    4. 4ScentLok

  • Searched Google, AI Overview

    “best hunting camo”

    1. 1First Lite
    2. 2Kuiu

  • Searched Google, AI Overview

    “hunting clothing brand”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which camo hunting clothing brands compete with ScentLok?

ScentLok against camo hunting clothing brands worldwide, by month

Share of searches by month for Kuiu, Swazi, First Lite, Stoney Creek, Ridgeline, ScentLok. The figures are in the table below the chart.

View monthly share of searches table
MonthKuiuSwaziFirst LiteStoney CreekRidgelineScentLokHunters ElementSitka
Oct 202546.6%20.8%14%7.7%6.3%2.3%1%1.3%
Nov 202543.6%16%19.5%7.2%7.2%3.2%1.2%2.2%
Dec 202544.7%20%13.4%7.3%9%2.2%1.2%2.2%
Jan 202638.9%26.1%9.6%11.7%9.6%1.3%1.3%1.6%
Feb 202639.1%26.2%9.6%11.8%9.6%1%1.6%1%
Mar 202622.6%50.4%5.5%10.1%8.3%0.6%1.7%0.74%
Apr 202629.2%35.6%7.2%13.1%10.7%0.64%2.6%0.96%
May 202632.5%32.5%8%14.7%8%0.71%2.9%0.58%
Jun 202630.9%30.9%7.6%17%9.3%0.83%2.8%0.68%
Jul 202634.6%28.4%8.5%15.6%8.5%1.1%2.5%0.62%
Aug 202640.2%22%14.7%12.1%6.6%1.6%2%0.72%
Sep 202646.6%20.9%11.5%9.4%7.7%1.9%1.3%0.84%

  1. 1.Kuiu

    46.6%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +6.4 points.

  2. 2.Swazi

    20.9%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.First Lite

    11.5%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -3.2 points.

  4. 4.Stoney Creek

    9.4%

    Held 4th. 74K estimated branded searches, -18.2% vs prior month. Share -2.7 points.

  5. 5.Ridgeline

    7.7%

    Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  6. 6.ScentLok

    1.9%

    Moved from 7th to 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  7. 7.Hunters Element

    1.3%

    Moved from 6th to 7th. 9.9K estimated branded searches, -33.1% vs prior month. Share -0.7 points.

  8. 8.Sitka

    0.84%

    Held 8th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare popularity between ScentLok and its closest rivals

Every comparison with ScentLok

7 comparisons

How has branded search demand for ScentLok changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ScentLok worldwide fell from 22.2K to 14.8K.
  • Across the 12 months ending September 2026, ScentLok’s share of searches among camo hunting clothing brands worldwide peaked at 3.2% in November 2025 and was lowest at 0.6% in March 2026.

How did search popularity change for camo hunting clothing brands worldwide in September 2026?

6 changes

  1. In September 2026, Kuiu gained share of searches among camo hunting clothing brands worldwide, from 40.2% to 46.6%.

  2. In September 2026, Ridgeline gained share of searches among camo hunting clothing brands worldwide, from 6.6% to 7.7%.

  3. In September 2026, First Lite lost share of searches among camo hunting clothing brands worldwide, from 14.7% to 11.5%.

  4. In September 2026, Stoney Creek lost share of searches among camo hunting clothing brands worldwide, from 12.1% to 9.4%.

  5. In September 2026, Swazi lost share of searches among camo hunting clothing brands worldwide, from 22% to 20.9%.

  6. In September 2026, Hunters Element lost share of searches among camo hunting clothing brands worldwide, from 2% to 1.3%.

How are ScentLok’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using ScentLok’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • scentlok

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How the Brand Demand Index is measured

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