Brandwave

How popular isSitka in search?

In September 2026, there were an estimated 6.6K branded searches for Sitka worldwide which is down 45.5% over the last 12 months. Sitka holds 0.96% estimated Share of Search among camo hunting clothing brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kuiu53.8%
  2. Swazi24.1%
  3. Stoney Creek10.8%
  4. Ridgeline8.8%
  5. Hunters Element1.4%
  6. Sitka0.96%
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Which camo hunting clothing brands compete with Sitka?

Sitka against camo hunting clothing brands worldwide, by month

Share of Search by month for Kuiu, Swazi, Stoney Creek, Ridgeline, Sitka. The figures are in the table below the chart.

View monthly share of search table
MonthKuiuSwaziStoney CreekRidgelineHunters ElementSitka
Oct 202555.7%24.9%9.2%7.5%1.2%1.5%
Nov 202556.4%20.7%9.3%9.3%1.5%2.8%
Dec 202552.9%23.7%8.7%10.6%1.4%2.6%
Jan 202643.7%29.3%13.1%10.7%1.4%1.8%
Feb 202643.7%29.4%13.2%10.8%1.8%1.2%
Mar 202624.1%53.7%10.8%8.8%1.8%0.79%
Apr 202631.7%38.6%14.2%11.6%2.8%1%
May 202635.7%35.7%16.1%8.8%3.2%0.64%
Jun 202633.8%33.8%18.5%10.1%3%0.74%
Jul 202638.3%31.5%17.3%9.4%2.8%0.69%
Aug 202648.1%26.3%14.5%7.9%2.4%0.86%
Sep 202653.8%24.1%10.8%8.8%1.4%0.96%

  1. 1.Kuiu

    53.8%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +5.7 points.

  2. 2.Swazi

    24.1%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -2.2 points.

  3. 3.Stoney Creek

    10.8%

    Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -3.6 points.

  4. 4.Ridgeline

    8.8%

    Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  5. 5.Hunters Element

    1.4%

    Held 5th. 9.9K estimated branded searches, -33.1% vs prior month. Share -0.9 points.

  6. 6.Sitka

    0.96%

    Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare search popularity between Sitka and its closest rivals

Every comparison with Sitka

How has branded search demand for Sitka changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sitka worldwide fell from 12.1K to 6.6K.
  • Across the 12 months ending September 2026, Sitka’s estimated Share of Search among camo hunting clothing brands worldwide decreased from 1.5% to 0.96%.
  • Across the 12 months ending September 2026, Sitka’s estimated Share of Search among camo hunting clothing brands worldwide peaked at 2.8% in November 2025 and was lowest at 0.64% in May 2026.
  • Across the 12 months ending September 2026, Sitka fell from 5th to 6th among camo hunting clothing brands worldwide.

How did search popularity change for camo hunting clothing brands worldwide in September 2026?

  1. In September 2026, Kuiu gained estimated Share of Search among camo hunting clothing brands worldwide, from 48.1% to 53.8%.

  2. In September 2026, Ridgeline gained estimated Share of Search among camo hunting clothing brands worldwide, from 7.9% to 8.8%.

  3. In September 2026, Stoney Creek lost estimated Share of Search among camo hunting clothing brands worldwide, from 14.5% to 10.8%.

  4. In September 2026, Swazi lost estimated Share of Search among camo hunting clothing brands worldwide, from 26.3% to 24.1%.

  5. In September 2026, Hunters Element lost estimated Share of Search among camo hunting clothing brands worldwide, from 2.4% to 1.4%.

  6. Estimated monthly branded searches for Sitka worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.

Where does Sitka compete?

Sitka is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hunting gear brands4th of 60.3%Show ranking
Camo hunting clothing brands6th of 60.96%Shown above
Hunting clothing brands5th of 51.2%Show ranking

How is Sitka measured?

Brandwave collects information about searches that people make online using Sitka’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sitka camo

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How the Brand Demand Index is measured

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