Remington vs Sitka:Which is more popular by branded search?
In August 2026, Remington had more branded searches than Sitka among hunting gear brands worldwide. Remington was estimated to have 12.6K branded searches compared to Sitka’s 5.4K, and held a 0.49% Share of Search versus Sitka’s 0.21%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Remington or Sitka?
Compare the hunting gear brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Remington, Sitka. The figures are in the table below the chart.
View monthly share of search table
| Month | Cabela's | Kuiu | Remington | Sitka | Bass Pro | Browning |
|---|---|---|---|---|---|---|
| Oct 2025 | 85.2% | 14% | 0.39% | 0.38% | — | — |
| Nov 2025 | 87.3% | 11.7% | 0.34% | 0.58% | — | — |
| Dec 2025 | 91.1% | 8.2% | 0.34% | 0.4% | — | — |
| Jan 2026 | 91.1% | 8.2% | 0.42% | 0.33% | — | — |
| Feb 2026 | 91.2% | 8.2% | 0.42% | 0.22% | — | — |
| Mar 2026 | 92.5% | 6.8% | 0.45% | 0.22% | — | — |
| Apr 2026 | 91% | 8.2% | 0.54% | 0.27% | — | — |
| May 2026 | 89.5% | 9.8% | 0.53% | 0.18% | — | — |
| Jun 2026 | 91.1% | 8.2% | 0.54% | 0.18% | — | — |
| Jul 2026 | 89.5% | 9.8% | 0.53% | 0.18% | — | — |
| Aug 2026 | 87.5% | 11.8% | 0.49% | 0.21% | — | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Remington and Sitka comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Sitka took it in November 2025, Remington took it in January 2026.
- Across the 11 months ending August 2026, Remington’s estimated Share of Search among hunting gear brands worldwide moved from 0.39% to 0.49%, and its estimated monthly branded searches held steady at 12.6K.
- Across the 11 months ending August 2026, Sitka’s estimated Share of Search among hunting gear brands worldwide moved from 0.38% to 0.21%, and its estimated monthly branded searches moved from 12.1K to 5.4K.
How did search popularity change for hunting gear brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Sitka worldwide fell 55.4% over 11 measured months, from 12.1K to 5.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Remington’s and Sitka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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