Sitka vs Swazi:Which is searched more?
In September 2026, Swazi had more branded searches than Sitka among camo hunting clothing brands worldwide. Swazi was estimated to have 165K branded searches compared to Sitka’s 6.6K, and held a 24.1% Share of Search versus Sitka’s 0.96%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Sitka or Swazi?
Compare the camo hunting clothing brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Swazi, Sitka. The figures are in the table below the chart.
View monthly share of search table
| Month | Kuiu | Swazi | Stoney Creek | Ridgeline | Hunters Element | Sitka |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 24.9% | 9.2% | 7.5% | 1.2% | 1.5% |
| Nov 2025 | 56.4% | 20.7% | 9.3% | 9.3% | 1.5% | 2.8% |
| Dec 2025 | 52.9% | 23.7% | 8.7% | 10.6% | 1.4% | 2.6% |
| Jan 2026 | 43.7% | 29.3% | 13.1% | 10.7% | 1.4% | 1.8% |
| Feb 2026 | 43.7% | 29.4% | 13.2% | 10.8% | 1.8% | 1.2% |
| Mar 2026 | 24.1% | 53.7% | 10.8% | 8.8% | 1.8% | 0.79% |
| Apr 2026 | 31.7% | 38.6% | 14.2% | 11.6% | 2.8% | 1% |
| May 2026 | 35.7% | 35.7% | 16.1% | 8.8% | 3.2% | 0.64% |
| Jun 2026 | 33.8% | 33.8% | 18.5% | 10.1% | 3% | 0.74% |
| Jul 2026 | 38.3% | 31.5% | 17.3% | 9.4% | 2.8% | 0.69% |
| Aug 2026 | 48.1% | 26.3% | 14.5% | 7.9% | 2.4% | 0.86% |
| Sep 2026 | 53.8% | 24.1% | 10.8% | 8.8% | 1.4% | 0.96% |
How has the Sitka and Swazi comparison changed over the last 12 months?
3 findings
- Swazi was ahead of Sitka in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sitka’s estimated Share of Search among camo hunting clothing brands worldwide moved from 1.5% to 0.96%, and its estimated monthly branded searches moved from 12.1K to 6.6K.
- Across the 12 months ending September 2026, Swazi’s estimated Share of Search among camo hunting clothing brands worldwide moved from 24.9% to 24.1%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for camo hunting clothing brands worldwide in September 2026?
2 changes
In September 2026, Swazi lost estimated Share of Search among camo hunting clothing brands worldwide, from 26.3% to 24.1%.
Estimated monthly branded searches for Sitka worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.
Other head-to-heads among camo hunting clothing brands
How each brand is measured
Brandwave collects information about searches that people make online using Sitka’s and Swazi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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