Brandwave

How popular isKuiu in search?

In September 2026, there were an estimated 368K branded searches for Kuiu worldwide which is down 18.2% over the last 12 months. Kuiu holds 53.8% estimated Share of Search among camo hunting clothing brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kuiu53.8%
  2. Swazi24.1%
  3. Stoney Creek10.8%
  4. Ridgeline8.8%
  5. Hunters Element1.4%
  6. Sitka0.96%
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Which camo hunting clothing brands compete with Kuiu?

Kuiu against camo hunting clothing brands worldwide, by month

Share of Search by month for Kuiu, Swazi, Stoney Creek, Ridgeline. The figures are in the table below the chart.

View monthly share of search table
MonthKuiuSwaziStoney CreekRidgelineHunters ElementSitka
Oct 202555.7%24.9%9.2%7.5%1.2%1.5%
Nov 202556.4%20.7%9.3%9.3%1.5%2.8%
Dec 202552.9%23.7%8.7%10.6%1.4%2.6%
Jan 202643.7%29.3%13.1%10.7%1.4%1.8%
Feb 202643.7%29.4%13.2%10.8%1.8%1.2%
Mar 202624.1%53.7%10.8%8.8%1.8%0.79%
Apr 202631.7%38.6%14.2%11.6%2.8%1%
May 202635.7%35.7%16.1%8.8%3.2%0.64%
Jun 202633.8%33.8%18.5%10.1%3%0.74%
Jul 202638.3%31.5%17.3%9.4%2.8%0.69%
Aug 202648.1%26.3%14.5%7.9%2.4%0.86%
Sep 202653.8%24.1%10.8%8.8%1.4%0.96%

  1. 1.Kuiu

    53.8%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +5.7 points.

  2. 2.Swazi

    24.1%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -2.2 points.

  3. 3.Stoney Creek

    10.8%

    Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -3.6 points.

  4. 4.Ridgeline

    8.8%

    Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  5. 5.Hunters Element

    1.4%

    Held 5th. 9.9K estimated branded searches, -33.1% vs prior month. Share -0.9 points.

  6. 6.Sitka

    0.96%

    Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare search popularity between Kuiu and its closest rivals

Every comparison with Kuiu

How has branded search demand for Kuiu changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kuiu worldwide fell from 450K to 368K.
  • Across the 12 months ending September 2026, Kuiu’s estimated Share of Search among camo hunting clothing brands worldwide decreased from 55.7% to 53.8%.
  • Across the 12 months ending September 2026, Kuiu’s estimated Share of Search among camo hunting clothing brands worldwide peaked at 56.4% in November 2025 and was lowest at 24.1% in March 2026.

How did search popularity change for camo hunting clothing brands worldwide in September 2026?

  1. In September 2026, Kuiu gained estimated Share of Search among camo hunting clothing brands worldwide, from 48.1% to 53.8%.

  2. In September 2026, Ridgeline gained estimated Share of Search among camo hunting clothing brands worldwide, from 7.9% to 8.8%.

  3. In September 2026, Stoney Creek lost estimated Share of Search among camo hunting clothing brands worldwide, from 14.5% to 10.8%.

  4. In September 2026, Swazi lost estimated Share of Search among camo hunting clothing brands worldwide, from 26.3% to 24.1%.

  5. In September 2026, Hunters Element lost estimated Share of Search among camo hunting clothing brands worldwide, from 2.4% to 1.4%.

  6. Estimated monthly branded searches for Sitka worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.

Where does Kuiu compete?

Kuiu is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hunting gear brands2nd of 615.2%Show ranking
Camo hunting clothing brands1st of 653.8%Shown above
Hunting clothing brands1st of 568.7%Show ranking

How is Kuiu measured?

Brandwave collects information about searches that people make online using Kuiu’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kuiu

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How the Brand Demand Index is measured

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