ScentLok vs Swazi:Which is more popular?
In September 2026, Swazi had more branded searches than ScentLok among camo hunting clothing brands worldwide. Swazi had about 165,000 branded searches, while ScentLok had 14,800. Swazi made up 20.9% of all camo hunting clothing brand searches we track, and ScentLok accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about camo hunting clothing brands, ScentLok appeared in two of the four answers and Swazi in none.
Who do people search for more?
Swazi, about 11 searches for every 1 for ScentLok
Who does AI mention more?
ScentLok, mentioned in 2 of 4 answers, Swazi in 0
Who does AI recommend more?
ScentLok, the only one of the two named
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Top camo hunting clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, ScentLok was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Swazi did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kuiu4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
First Lite4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Sitka3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- ScentLok2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Swazi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Stoney Creek0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ridgeline0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hunters Element0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about camo hunting clothing brands
4 answers
Asked ChatGPT
“Which camo hunting clothing brand should I buy?”
Asked ChatGPT
“What are the best camo hunting clothing brands?”
Asked ChatGPT
“What's the best camo hunting clothing brand for quiet field hunting?”
Searched Google, AI Overview
“best hunting camo”
Searched Google, AI Overview
“hunting clothing brand”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is ScentLok or Swazi more popular in search?
This chart shows how often people search Google for ScentLok and Swazi by name. Each line represents a brand's share of searches for all eight camo hunting clothing brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Swazi, ScentLok. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kuiu | Swazi | First Lite | Stoney Creek | Ridgeline | ScentLok | Hunters Element | Sitka |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 20.8% | 14% | 7.7% | 6.3% | 2.3% | 1% | 1.3% |
| Nov 2025 | 43.6% | 16% | 19.5% | 7.2% | 7.2% | 3.2% | 1.2% | 2.2% |
| Dec 2025 | 44.7% | 20% | 13.4% | 7.3% | 9% | 2.2% | 1.2% | 2.2% |
| Jan 2026 | 38.9% | 26.1% | 9.6% | 11.7% | 9.6% | 1.3% | 1.3% | 1.6% |
| Feb 2026 | 39.1% | 26.2% | 9.6% | 11.8% | 9.6% | 1% | 1.6% | 1% |
| Mar 2026 | 22.6% | 50.4% | 5.5% | 10.1% | 8.3% | 0.6% | 1.7% | 0.74% |
| Apr 2026 | 29.2% | 35.6% | 7.2% | 13.1% | 10.7% | 0.64% | 2.6% | 0.96% |
| May 2026 | 32.5% | 32.5% | 8% | 14.7% | 8% | 0.71% | 2.9% | 0.58% |
| Jun 2026 | 30.9% | 30.9% | 7.6% | 17% | 9.3% | 0.83% | 2.8% | 0.68% |
| Jul 2026 | 34.6% | 28.4% | 8.5% | 15.6% | 8.5% | 1.1% | 2.5% | 0.62% |
| Aug 2026 | 40.2% | 22% | 14.7% | 12.1% | 6.6% | 1.6% | 2% | 0.72% |
| Sep 2026 | 46.6% | 20.9% | 11.5% | 9.4% | 7.7% | 1.9% | 1.3% | 0.84% |
How has the ScentLok and Swazi comparison changed over the last 12 months?
3 findings
- Swazi was ahead of ScentLok in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ScentLok’s share of searches among camo hunting clothing brands worldwide moved from 2.3% to 1.9%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
- Across the 12 months ending September 2026, Swazi’s share of searches among camo hunting clothing brands worldwide moved from 20.8% to 20.9%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for camo hunting clothing brands worldwide in September 2026?
2 changes
In September 2026, Swazi lost share of searches among camo hunting clothing brands worldwide, from 22% to 20.9%.
ScentLok’s share of searches among camo hunting clothing brands worldwide has gained ground for 3 months in a row, from 0.83% to 1.9% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ScentLok’s and Swazi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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