Brandwave

Forloh vs Ridgeline:Which is more popular?

In September 2026, Ridgeline had more branded searches than Forloh among hunting clothing brands worldwide. Ridgeline had about 60,500 branded searches, while Forloh had 3,600. Ridgeline made up 10.7% of all hunting clothing brand searches we track, and Forloh accounted for 0.64%. When we asked ChatGPT and Google AI Overviews about hunting clothing brands, Forloh appeared in four of the five answers and Ridgeline in none.

Among hunting clothing brands worldwide in September 2026

Who do people search for more?

Ridgeline, about 17 searches for every 1 for Forloh

Ridgeline 60.5K searchesForloh 3.6K searches

Who does AI mention more?

Forloh, mentioned in 4 of 5 answers, Ridgeline in 0

Forloh in 4 of 5Ridgeline in 0 of 5

Who does AI recommend more?

Forloh, the only one of the two named

Forloh first in 4Ridgeline never named

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Top hunting clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Forloh was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ridgeline did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sitka1st
  2. Kuiu2nd
  3. First Lite3rd
  4. Stone Glacier4th
  5. Forloh5th
  6. Ridgeline–
  7. Hunters Element–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kuiu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • First Lite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sitka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Forloh4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stone Glacier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ridgeline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hunters Element0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hunting clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Forloh or Ridgeline more popular in search?

This chart shows how often people search Google for Forloh and Ridgeline by name. Each line represents a brand's share of searches for all seven hunting clothing brands we track, month by month, from English-language searches worldwide.

Forloh and Ridgeline among hunting clothing brands worldwide, by month

Share of searches by month for Ridgeline, Forloh. The figures are in the table below the chart.

View monthly share of searches table
MonthKuiuFirst LiteRidgelineStone GlacierHunters ElementSitkaForloh
Oct 202563.8%19.1%8.6%4.7%1.4%1.7%0.62%
Nov 202556.4%25.2%9.3%4.1%1.5%2.8%0.68%
Dec 202560.2%18%12.1%4.4%1.6%3%0.72%
Jan 202659.9%14.7%14.7%5.4%2%2.4%0.88%
Feb 202660.1%14.8%14.8%5.4%2.4%1.6%0.87%
Mar 202654.3%13.3%19.9%6%4%1.8%0.79%
Apr 202653.7%13.2%19.7%5.9%4.8%1.8%0.94%
May 202658.7%14.4%14.4%5.3%5.3%1.1%0.85%
Jun 202655.4%13.6%16.6%7.4%5%1.2%0.81%
Jul 202658.4%14.4%14.4%6.4%4.3%1%1%
Aug 202658.9%21.5%9.7%5.3%2.9%1.1%0.7%
Sep 202665%16%10.7%4.8%1.7%1.2%0.64%

How has the Forloh and Ridgeline comparison changed over the last 12 months?

3 findings
  • Ridgeline was ahead of Forloh in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Forloh’s share of searches among hunting clothing brands worldwide moved from 0.62% to 0.64%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
  • Across the 12 months ending September 2026, Ridgeline’s share of searches among hunting clothing brands worldwide moved from 8.6% to 10.7%, and its estimated monthly branded searches held steady at 60.5K.

How did search popularity change for hunting clothing brands worldwide in September 2026?

2 changes
  1. In September 2026, Ridgeline gained share of searches among hunting clothing brands worldwide, from 9.7% to 10.7%.

  2. Estimated monthly branded searches for Forloh worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Forloh’s and Ridgeline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Forloh

1 branded search term

  • forloh

Ridgeline

1 branded search term

  • ridgeline

How the Brand Demand Index is measured

Other head-to-heads among hunting clothing brands

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