Kuiu vs ScentLok:Which is more popular?
In October 2026, Kuiu had more branded searches than ScentLok among hunting clothing brands worldwide. Kuiu had about 450,000 branded searches, while ScentLok had 18,100. Kuiu made up 68.7% of all hunting clothing brand searches we track, and ScentLok accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about hunting clothing brands, Kuiu appeared in all five answers and ScentLok in one. Kuiu was mentioned before ScentLok in every answer.
Who do people search for more?
Kuiu, about 25 searches for every 1 for ScentLok
Who does AI mention more?
Kuiu, mentioned in every answer we collected
Who does AI recommend more?
Kuiu, named ahead of ScentLok in every answer
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Top hunting clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kuiu appeared in all five answers. ScentLok was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Kuiu was listed before ScentLok in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sitka1st- Kuiu2nd
First Lite3rd
Stone Glacier4th
Forloh5th
ScentLok6th
Ridgeline–
Hunters Element–
Swazi–
Stoney Creek–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kuiu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- First Lite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sitka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Forloh4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Stone Glacier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ScentLok1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ridgeline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hunters Element0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Swazi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stoney Creek0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hunting clothing brands
5 answers
Asked ChatGPT
“Which hunting clothing brand should I buy?”
Asked ChatGPT
“What are the best hunting clothing brands?”
Asked ChatGPT
“What's the best hunting clothing brand for cold weather hunts?”
Searched Google, AI Overview
“hunting clothing brands”
Searched Google, AI Overview
“best hunting clothes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Kuiu or ScentLok more popular in search?
This chart shows how often people search Google for Kuiu and ScentLok by name. Each line represents a brand's share of searches for all ten hunting clothing brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kuiu, ScentLok. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kuiu | First Lite | Stone Glacier | Ridgeline | ScentLok | Hunters Element | Sitka | Swazi | Stoney Creek | Forloh |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 57.2% | 25.5% | 4.2% | 2.3% | 4.2% | 1.5% | 2.8% | 0.73% | 0.75% | 0.69% |
| Dec 2025 | 63% | 18.8% | 4.6% | 3.8% | 2.5% | 1.7% | 3.1% | 0.79% | 0.84% | 0.75% |
| Jan 2026 | 64.2% | 15.8% | 5.8% | 3.9% | 2.1% | 2.1% | 2.6% | 1.2% | 1.3% | 0.94% |
| Feb 2026 | 65.3% | 16.1% | 5.9% | 3.3% | 1.8% | 2.6% | 1.8% | 1% | 1.3% | 0.94% |
| Mar 2026 | 61.9% | 15.2% | 6.8% | 3.8% | 1.7% | 4.5% | 2% | 1.1% | 2.1% | 0.9% |
| Apr 2026 | 61.3% | 15% | 6.7% | 3.1% | 1.3% | 5.5% | 2% | 1.4% | 2.5% | 1.1% |
| May 2026 | 63.7% | 15.7% | 5.7% | 2.2% | 1.4% | 5.7% | 1.1% | 1.4% | 2.2% | 0.92% |
| Jun 2026 | 59.5% | 14.6% | 8% | 3.7% | 1.6% | 5.3% | 1.3% | 1.4% | 3.7% | 0.87% |
| Jul 2026 | 63% | 15.5% | 7% | 2.1% | 2.1% | 4.6% | 1.1% | 1.2% | 2.3% | 1.1% |
| Aug 2026 | 61.1% | 22.3% | 5.5% | 1.7% | 2.5% | 3% | 1.1% | 0.78% | 1.3% | 0.73% |
| Sep 2026 | 67.9% | 16.7% | 5% | 2.3% | 2.7% | 1.8% | 1.2% | 0.85% | 0.89% | 0.66% |
| Oct 2026 | 68.7% | 16.8% | 4.1% | 2.8% | 2.8% | 1.2% | 1.2% | 1.1% | 0.74% | 0.55% |
How has branded search for Kuiu and ScentLok changed worldwide over the last 12 months?
3 findings
- Kuiu was ahead of ScentLok in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Kuiu’s share of searches among hunting clothing brands worldwide moved from 57.2% to 68.7%, and its estimated monthly branded searches held steady at 450K.
- Across the 12 months ending October 2026, ScentLok’s share of searches among hunting clothing brands worldwide moved from 4.2% to 2.8%, and its estimated monthly branded searches moved from 33.1K to 18.1K.
How did search popularity change for hunting clothing brands worldwide in October 2026?
3 changes
In October 2026, Ridgeline overtook ScentLok to rank 4th among hunting clothing brands worldwide, with 2.8% of the searches.
In October 2026, Kuiu gained share of searches among hunting clothing brands worldwide, from 67.9% to 68.7%.
ScentLok’s share of searches among hunting clothing brands worldwide has gained ground for 3 months in a row, from 2.1% to 2.8% in October 2026.
How are Kuiu’s and ScentLok’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kuiu’s and ScentLok’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hunting clothing brands
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