Brandwave

Ridgeline vs Swazi:Which is searched more?

In September 2026, Swazi had more branded searches than Ridgeline among camo hunting clothing brands worldwide. Swazi was estimated to have 165K branded searches compared to Ridgeline’s 60.5K, and held a 24.1% Share of Search versus Ridgeline’s 8.8%. These are worldwide searches for English-language branded terms.

Share of Search among camo hunting clothing brands worldwide in September 2026Which is more popular in search, Ridgeline or Swazi?
Ridgeline8.8%60.5K searches
vs
Swazi24.1%165K searches

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Which is more popular in search, Ridgeline or Swazi?

Compare the camo hunting clothing brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ridgeline and Swazi among camo hunting clothing brands worldwide, by month

Share of Search by month for Swazi, Ridgeline. The figures are in the table below the chart.

View monthly share of search table
MonthKuiuSwaziStoney CreekRidgelineHunters ElementSitka
Oct 202555.7%24.9%9.2%7.5%1.2%1.5%
Nov 202556.4%20.7%9.3%9.3%1.5%2.8%
Dec 202552.9%23.7%8.7%10.6%1.4%2.6%
Jan 202643.7%29.3%13.1%10.7%1.4%1.8%
Feb 202643.7%29.4%13.2%10.8%1.8%1.2%
Mar 202624.1%53.7%10.8%8.8%1.8%0.79%
Apr 202631.7%38.6%14.2%11.6%2.8%1%
May 202635.7%35.7%16.1%8.8%3.2%0.64%
Jun 202633.8%33.8%18.5%10.1%3%0.74%
Jul 202638.3%31.5%17.3%9.4%2.8%0.69%
Aug 202648.1%26.3%14.5%7.9%2.4%0.86%
Sep 202653.8%24.1%10.8%8.8%1.4%0.96%

How has the Ridgeline and Swazi comparison changed over the last 12 months?

  • Swazi was ahead of Ridgeline in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ridgeline’s estimated Share of Search among camo hunting clothing brands worldwide moved from 7.5% to 8.8%, and its estimated monthly branded searches held steady at 60.5K.
  • Across the 12 months ending September 2026, Swazi’s estimated Share of Search among camo hunting clothing brands worldwide moved from 24.9% to 24.1%, and its estimated monthly branded searches moved from 201K to 165K.

How did search popularity change for camo hunting clothing brands worldwide in September 2026?

  1. In September 2026, Ridgeline gained estimated Share of Search among camo hunting clothing brands worldwide, from 7.9% to 8.8%.

  2. In September 2026, Swazi lost estimated Share of Search among camo hunting clothing brands worldwide, from 26.3% to 24.1%.

Other head-to-heads among camo hunting clothing brands

How each brand is measured

Brandwave collects information about searches that people make online using Ridgeline’s and Swazi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ridgeline

1 branded search term

  • ridgeline

Swazi

1 branded search term

  • swazi

How the Brand Demand Index is measured

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