Brandwave

Circulon vs Lodge:Which is more popular?

In September 2026, Lodge had more branded searches than Circulon among griddle pan brands worldwide. Lodge had about 74,000 branded searches, while Circulon had 9,900. Lodge made up 2.9% of all griddle pan brand searches we track, and Circulon accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about griddle pan brands, Lodge appeared in all five answers and Circulon in none.

Among griddle pan brands worldwide in September 2026

Who do people search for more?

Lodge, about 7 searches for every 1 for Circulon

Lodge 74K searchesCirculon 9.9K searches

Who does AI mention more?

Lodge, mentioned in every answer we collected

Lodge in 5 of 5Circulon in 0 of 5

Who does AI recommend more?

Lodge, the only one of the two named

Lodge first in 3Circulon never named

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Top griddle pan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lodge appeared in all five answers. Circulon did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lodge1st
  2. Le Creuset2nd
  3. GreenPan3rd
  4. OXO4th
  5. All-Clad5th
  6. Tefal–
  7. Staub–
  8. Circulon–
  9. Ninja–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lodge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Le Creuset3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GreenPan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • All-Clad2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about griddle pan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Circulon or Lodge more popular in search?

This chart shows how often people search Google for Circulon and Lodge by name. Each line represents a brand's share of searches for all nine griddle pan brands we track, month by month, from English-language searches worldwide.

Circulon and Lodge among griddle pan brands worldwide, by month

Share of searches by month for Lodge, Circulon. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetTefalStaubAll-CladOXOGreenPanLodgeCirculonNinja
Oct 202556.7%19.3%6.2%5.1%5.1%3.4%3.4%0.68%0.02%
Nov 202556.4%19.7%6.2%6.2%4.2%3.4%3.4%0.56%0.01%
Dec 202559.7%16.6%6.6%6.6%3.6%2.9%3.6%0.48%0.02%
Jan 202652.3%21.8%7%5.8%4.7%3.8%3.8%0.77%0.02%
Feb 202653.4%22.3%5.9%5.9%4.8%3.2%4%0.43%0.01%
Mar 202654.3%22.7%6%4.9%4.9%3.3%3.3%0.54%0.01%
Apr 202657.3%19.6%5.2%5.2%5.2%2.8%4.3%0.47%0.01%
May 202654.9%22.5%4.9%4.9%4.9%3.3%4.1%0.45%0.01%
Jun 202654.6%18.3%4.1%11%4.9%2.7%4.1%0.36%0.01%
Jul 202660.1%16.8%4.5%5.4%5.4%3%4.5%0.4%0.01%
Aug 202657%19.5%5.1%5.1%5.1%3.5%4.2%0.46%0.01%
Sep 202659.7%19.9%5.4%4.4%4.4%2.9%2.9%0.39%0.01%

How has the Circulon and Lodge comparison changed over the last 12 months?

3 findings
  • Lodge was ahead of Circulon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Circulon’s share of searches among griddle pan brands worldwide moved from 0.68% to 0.39%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
  • Across the 12 months ending September 2026, Lodge’s share of searches among griddle pan brands worldwide moved from 3.4% to 2.9%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for griddle pan brands worldwide in September 2026?

2 changes
  1. In September 2026, Lodge lost share of searches among griddle pan brands worldwide, from 4.2% to 2.9%.

  2. Estimated monthly branded searches for Circulon worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Circulon’s and Lodge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Circulon

1 branded search term

  • circulon

Lodge

1 branded search term

  • lodge cast iron

How the Brand Demand Index is measured

Other head-to-heads among griddle pan brands

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