Brandwave

Le Creuset vs Tefal:Which is searched more?

In September 2026, Le Creuset had more branded searches than Tefal among griddle pan brands worldwide. Le Creuset was estimated to have 1.5M branded searches compared to Tefal’s 500K, and held a 66.5% Share of Search versus Tefal’s 22.2%. These are worldwide searches for English-language branded terms.

Share of Search among griddle pan brands worldwide in September 2026Which is more popular in search, Le Creuset or Tefal?
Le Creuset66.5%1.5M searches
vs
Tefal22.2%500K searches

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Which is more popular in search, Le Creuset or Tefal?

Compare the griddle pan brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Le Creuset and Tefal among griddle pan brands worldwide, by month

Share of Search by month for Le Creuset, Tefal. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetTefalStaubAll-CladCirculonNinja
Oct 202564.4%21.9%7.1%5.8%0.78%0.02%
Nov 202563.3%22.1%7%7%0.63%0.02%
Dec 202566.4%18.5%7.3%7.3%0.54%0.02%
Jan 202659.7%24.8%8%6.6%0.88%0.02%
Feb 202660.7%25.4%6.7%6.7%0.49%0.02%
Mar 202661.4%25.7%6.8%5.5%0.61%0.02%
Apr 202665.3%22.4%5.9%5.9%0.53%0.01%
May 202662.6%25.6%5.6%5.6%0.51%0.02%
Jun 202661.8%20.7%4.6%12.5%0.41%0.02%
Jul 202668.9%19.3%5.1%6.2%0.46%0.01%
Aug 202665.3%22.4%5.9%5.9%0.53%0.01%
Sep 202666.5%22.2%6%4.9%0.44%0.01%

How has the Le Creuset and Tefal comparison changed over the last 12 months?

  • Le Creuset was ahead of Tefal in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among griddle pan brands worldwide moved from 64.4% to 66.5%, and its estimated monthly branded searches held steady at 1.5M.
  • Across the 12 months ending September 2026, Tefal’s estimated Share of Search among griddle pan brands worldwide moved from 21.9% to 22.2%, and its estimated monthly branded searches moved from 511K to 500K.

How did search popularity change for griddle pan brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among griddle pan brands worldwide, from 65.3% to 66.5%.

Other head-to-heads among griddle pan brands

How each brand is measured

Brandwave collects information about searches that people make online using Le Creuset’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Le Creuset

1 branded search term

  • le creuset

Tefal

2 branded search terms

  • tefal
  • tefal ingenio

How the Brand Demand Index is measured

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