Le Creuset vs OXO:Which is more popular?
In September 2026, Le Creuset had more branded searches than OXO among griddle pan brands worldwide. Le Creuset had about 1.5 million branded searches, while OXO had 110,000. Le Creuset made up 59.7% of all griddle pan brand searches we track, and OXO accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about griddle pan brands, Le Creuset appeared in three of the five answers and OXO in two. Le Creuset was mentioned before OXO in two out of three answers.
Who do people search for more?
Le Creuset, about 14 searches for every 1 for OXO
Who does AI mention more?
Le Creuset, mentioned in 3 of 5 answers, OXO in 2
Who does AI recommend more?
Le Creuset, named ahead of OXO in 2 of 3 answers
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Top griddle pan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Le Creuset was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. OXO was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Le Creuset was listed before OXO in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Lodge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Le Creuset3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GreenPan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
All-Clad2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OXO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about griddle pan brands
5 answers
Asked ChatGPT
“Which griddle pan brand should I buy?”
Asked ChatGPT
“What are the best griddle pan brands?”
Asked ChatGPT
“What's the best griddle pan brand for everyday cooking?”
Searched Google, AI Overview
“best griddle pan”
Searched Google, AI Overview
“cast iron griddle pan”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Le Creuset or OXO more popular in search?
This chart shows how often people search Google for Le Creuset and OXO by name. Each line represents a brand's share of searches for all nine griddle pan brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Le Creuset, OXO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Tefal | Staub | All-Clad | OXO | GreenPan | Lodge | Circulon | Ninja |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.7% | 19.3% | 6.2% | 5.1% | 5.1% | 3.4% | 3.4% | 0.68% | 0.02% |
| Nov 2025 | 56.4% | 19.7% | 6.2% | 6.2% | 4.2% | 3.4% | 3.4% | 0.56% | 0.01% |
| Dec 2025 | 59.7% | 16.6% | 6.6% | 6.6% | 3.6% | 2.9% | 3.6% | 0.48% | 0.02% |
| Jan 2026 | 52.3% | 21.8% | 7% | 5.8% | 4.7% | 3.8% | 3.8% | 0.77% | 0.02% |
| Feb 2026 | 53.4% | 22.3% | 5.9% | 5.9% | 4.8% | 3.2% | 4% | 0.43% | 0.01% |
| Mar 2026 | 54.3% | 22.7% | 6% | 4.9% | 4.9% | 3.3% | 3.3% | 0.54% | 0.01% |
| Apr 2026 | 57.3% | 19.6% | 5.2% | 5.2% | 5.2% | 2.8% | 4.3% | 0.47% | 0.01% |
| May 2026 | 54.9% | 22.5% | 4.9% | 4.9% | 4.9% | 3.3% | 4.1% | 0.45% | 0.01% |
| Jun 2026 | 54.6% | 18.3% | 4.1% | 11% | 4.9% | 2.7% | 4.1% | 0.36% | 0.01% |
| Jul 2026 | 60.1% | 16.8% | 4.5% | 5.4% | 5.4% | 3% | 4.5% | 0.4% | 0.01% |
| Aug 2026 | 57% | 19.5% | 5.1% | 5.1% | 5.1% | 3.5% | 4.2% | 0.46% | 0.01% |
| Sep 2026 | 59.7% | 19.9% | 5.4% | 4.4% | 4.4% | 2.9% | 2.9% | 0.39% | 0.01% |
How has the Le Creuset and OXO comparison changed over the last 12 months?
3 findings
- Le Creuset was ahead of OXO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among griddle pan brands worldwide moved from 56.7% to 59.7%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, OXO’s share of searches among griddle pan brands worldwide moved from 5.1% to 4.4%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for griddle pan brands worldwide in September 2026?
2 changes
In September 2026, Le Creuset gained share of searches among griddle pan brands worldwide, from 57% to 59.7%.
In September 2026, OXO lost share of searches among griddle pan brands worldwide, from 5.1% to 4.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Le Creuset’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Le Creuset
1 branded search term
- le creuset
OXO
1 branded search term
- oxo
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